How to connect Omnisend and PostgreSQL
Create a New Scenario to Connect Omnisend and PostgreSQL
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or PostgreSQL will be your first step. To do this, click "Choose an app," find Omnisend or PostgreSQL, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the PostgreSQL Node
Next, click the plus (+) icon on the Omnisend node, select PostgreSQL from the list of available apps, and choose the action you need from the list of nodes within PostgreSQL.

Omnisend
⚙

PostgreSQL

Authenticate PostgreSQL
Now, click the PostgreSQL node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your PostgreSQL settings. Authentication allows you to use PostgreSQL through Latenode.
Configure the Omnisend and PostgreSQL Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and PostgreSQL Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

PostgreSQL
Trigger on Webhook
⚙
Omnisend
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Omnisend, PostgreSQL, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and PostgreSQL integration works as expected. Depending on your setup, data should flow between Omnisend and PostgreSQL (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and PostgreSQL
Shopify + PostgreSQL + Omnisend: When a new order is placed in Shopify, product information is updated in a PostgreSQL database. This update then triggers a customer event in Omnisend to track marketing campaign performance.
PostgreSQL + Omnisend + Google Sheets: When a new or updated row is added to a PostgreSQL database, it triggers a personalized email in Omnisend. The results of the email send are then logged in a Google Sheet.
Omnisend and PostgreSQL integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
Related categories

About PostgreSQL
Use PostgreSQL in Latenode to automate database tasks. Build flows that react to database changes or use stored data to trigger actions in other apps. Automate reporting, data backups, or sync data across systems without code. Scale complex data workflows easily within Latenode's visual editor.
Similar apps
Related categories
See how Latenode works
FAQ Omnisend and PostgreSQL
How can I connect my Omnisend account to PostgreSQL using Latenode?
To connect your Omnisend account to PostgreSQL on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and PostgreSQL accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Omnisend contacts to PostgreSQL?
Yes, you can! Latenode's visual editor makes it easy to sync new Omnisend contacts to PostgreSQL, ensuring your database is always up-to-date with the latest customer information.
What types of tasks can I perform by integrating Omnisend with PostgreSQL?
Integrating Omnisend with PostgreSQL allows you to perform various tasks, including:
- Enrich Omnisend contact data with PostgreSQL database information.
- Trigger personalized Omnisend campaigns based on PostgreSQL data changes.
- Backup Omnisend contact lists and campaign data to a PostgreSQL database.
- Segment Omnisend contacts using advanced PostgreSQL queries.
- Automate reporting on Omnisend campaign performance using PostgreSQL data.
HowsecureisOmnisenddatawhenintegratingwithPostgreSQLonLatenode?
Latenode employs robust encryption and secure data handling practices. Your Omnisend and PostgreSQL data are protected throughout the integration process, ensuring confidentiality.
Are there any limitations to the Omnisend and PostgreSQL integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on data volume.
- Complex data transformations might require custom JavaScript coding.
- Real-time updates depend on the API rate limits of both Omnisend and PostgreSQL.