How to connect Omnisend and Productboard
Create a New Scenario to Connect Omnisend and Productboard
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Productboard will be your first step. To do this, click "Choose an app," find Omnisend or Productboard, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Productboard Node
Next, click the plus (+) icon on the Omnisend node, select Productboard from the list of available apps, and choose the action you need from the list of nodes within Productboard.

Omnisend
⚙

Productboard

Authenticate Productboard
Now, click the Productboard node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Productboard settings. Authentication allows you to use Productboard through Latenode.
Configure the Omnisend and Productboard Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Productboard Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Productboard
Trigger on Webhook
⚙
Omnisend
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Omnisend, Productboard, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Productboard integration works as expected. Depending on your setup, data should flow between Omnisend and Productboard (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Productboard
Productboard + Slack: When a new feature request is created in Productboard, a notification is sent to a designated Slack channel to alert the product team.
Productboard + Omnisend + Airtable: When a new feature is added to Productboard, its details are logged in Airtable. Subsequently, a custom event is triggered in Omnisend to notify relevant users about the new feature based on their preferences, using personalized email updates.
Omnisend and Productboard integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
Related categories

About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
Similar apps
Related categories
See how Latenode works
FAQ Omnisend and Productboard
How can I connect my Omnisend account to Productboard using Latenode?
To connect your Omnisend account to Productboard on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Productboard accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from new Productboard features?
Yes, you can! Latenode's visual builder makes it easy to trigger targeted Omnisend campaigns based on new features added to Productboard, keeping your users informed and engaged.
What types of tasks can I perform by integrating Omnisend with Productboard?
Integrating Omnisend with Productboard allows you to perform various tasks, including:
- Automatically enroll users in Omnisend sequences based on Productboard feature requests.
- Send targeted Omnisend messages when a feature ships in Productboard.
- Update Omnisend contact properties with Productboard user data.
- Trigger internal notifications when user feedback is added to Productboard.
- Create personalized welcome series based on Productboard segments.
Can I use JavaScript with Omnisend inside Latenode?
Yes! Latenode allows you to use JavaScript to customize Omnisend interactions for advanced segmentation, dynamic content, and bespoke automation.
Are there any limitations to the Omnisend and Productboard integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits of Omnisend and Productboard APIs apply.
- Real-time updates depend on the polling interval configured.