How to connect Omnisend and Sendgrid
Create a New Scenario to Connect Omnisend and Sendgrid
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Sendgrid will be your first step. To do this, click "Choose an app," find Omnisend or Sendgrid, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendgrid Node
Next, click the plus (+) icon on the Omnisend node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.

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Authenticate Sendgrid
Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.
Configure the Omnisend and Sendgrid Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Sendgrid Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Sendgrid integration works as expected. Depending on your setup, data should flow between Omnisend and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Sendgrid
Shopify + Omnisend + Sendgrid: When a customer abandons their cart in Shopify, this automation sends them a targeted email. If the cart contains products from a specific category, the email is sent via Omnisend. Otherwise, the email is sent via Sendgrid.
Sendgrid + Omnisend + Google Sheets: This automation tracks email campaign performance from Sendgrid and Omnisend in a Google Sheet. It retrieves data from both platforms and adds it to a consolidated report in Google Sheets for easy analysis.
Omnisend and Sendgrid integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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See how Latenode works
FAQ Omnisend and Sendgrid
How can I connect my Omnisend account to Sendgrid using Latenode?
To connect your Omnisend account to Sendgrid on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Sendgrid accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Sendgrid emails from new Omnisend subscribers?
Yes, you can! Latenode allows you to automate email flows, sending targeted Sendgrid emails upon new Omnisend subscriptions, enhancing customer engagement with personalized content.
What types of tasks can I perform by integrating Omnisend with Sendgrid?
Integrating Omnisend with Sendgrid allows you to perform various tasks, including:
- Automatically adding new Omnisend subscribers to a Sendgrid contact list.
- Sending transactional emails via Sendgrid based on Omnisend events.
- Updating contact properties in Sendgrid when a contact updates in Omnisend.
- Creating personalized email campaigns by combining data from both platforms.
- Triggering Omnisend SMS messages based on Sendgrid email opens/clicks.
What Omnisend events can I use to trigger workflows in Latenode?
You can trigger workflows based on new subscribers, unsubscribes, email opens, clicks, and purchases, enabling dynamic automation.
Are there any limitations to the Omnisend and Sendgrid integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows might require JavaScript knowledge for advanced data transformation.
- Rate limits of both Omnisend and Sendgrid APIs may affect high-volume automations.
- Custom field mappings require careful configuration to ensure data accuracy.