How to connect Omnisend and SmartSuite
Create a New Scenario to Connect Omnisend and SmartSuite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or SmartSuite will be your first step. To do this, click "Choose an app," find Omnisend or SmartSuite, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SmartSuite Node
Next, click the plus (+) icon on the Omnisend node, select SmartSuite from the list of available apps, and choose the action you need from the list of nodes within SmartSuite.

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Authenticate SmartSuite
Now, click the SmartSuite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SmartSuite settings. Authentication allows you to use SmartSuite through Latenode.
Configure the Omnisend and SmartSuite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and SmartSuite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, SmartSuite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and SmartSuite integration works as expected. Depending on your setup, data should flow between Omnisend and SmartSuite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and SmartSuite
Shopify + SmartSuite + Omnisend: When a customer places a new order on Shopify, their customer profile is updated in SmartSuite. This update then triggers a personalized email in Omnisend.
SmartSuite + Omnisend + ClickUp: When a new project is created in SmartSuite, a welcome email is sent via Omnisend, and related tasks are created in ClickUp.
Omnisend and SmartSuite integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About SmartSuite
Use SmartSuite in Latenode to build flexible data workflows. Automate tasks like project management, CRM updates, or inventory tracking. Latenode adds custom logic, AI processing, and file handling to SmartSuite's structured data, creating scalable solutions that go beyond basic automation.
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See how Latenode works
FAQ Omnisend and SmartSuite
How can I connect my Omnisend account to SmartSuite using Latenode?
To connect your Omnisend account to SmartSuite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and SmartSuite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update SmartSuite with new Omnisend subscriber data?
Yes, you can! Latenode allows you to automatically sync new Omnisend subscribers to SmartSuite in real-time. Keep your contact lists current and trigger automated workflows for each new subscriber.
What types of tasks can I perform by integrating Omnisend with SmartSuite?
Integrating Omnisend with SmartSuite allows you to perform various tasks, including:
- Create SmartSuite records for new Omnisend subscribers automatically.
- Update SmartSuite records when Omnisend subscriber properties change.
- Trigger Omnisend email campaigns based on SmartSuite record updates.
- Sync Omnisend unsubscribes with SmartSuite contact preferences.
- Track Omnisend campaign performance data directly in SmartSuite.
How does Latenode handle data mapping between Omnisend and SmartSuite?
Latenode offers a user-friendly interface for mapping fields between Omnisend and SmartSuite, or use JavaScript/AI for advanced transformations. Guarantee data accuracy.
Are there any limitations to the Omnisend and SmartSuite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Omnisend and SmartSuite APIs may affect high-volume data transfers.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration from Omnisend to SmartSuite needs custom workflows.