How to connect Omnisend and Smsapi
Create a New Scenario to Connect Omnisend and Smsapi
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Smsapi will be your first step. To do this, click "Choose an app," find Omnisend or Smsapi, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Smsapi Node
Next, click the plus (+) icon on the Omnisend node, select Smsapi from the list of available apps, and choose the action you need from the list of nodes within Smsapi.

Omnisend
⚙
Smsapi
Authenticate Smsapi
Now, click the Smsapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Smsapi settings. Authentication allows you to use Smsapi through Latenode.
Configure the Omnisend and Smsapi Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Smsapi Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Smsapi
Trigger on Webhook
⚙
Omnisend
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Omnisend, Smsapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Smsapi integration works as expected. Depending on your setup, data should flow between Omnisend and Smsapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Smsapi
Shopify + Omnisend + Smsapi: When a Shopify order is marked as shipped, this automation sends an email via Omnisend and an SMS message via Smsapi to the customer, both containing the order's tracking information.
Smsapi + Omnisend + ClickUp: When sending an SMS message via Smsapi fails, the automation creates a task in ClickUp to alert support. An Omnisend email is then sent to the support team notifying them of the new task.
Omnisend and Smsapi integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
Related categories
About Smsapi
Use Smsapi in Latenode to automate SMS notifications and alerts within your workflows. Send appointment reminders, order updates, or critical alerts automatically based on triggers from your apps. Unlike basic SMS integrations, Latenode allows you to customize messages with data transformations and conditional logic, ensuring relevant and timely communication for each user, scaling with your business needs.
Related categories
See how Latenode works
FAQ Omnisend and Smsapi
How can I connect my Omnisend account to Smsapi using Latenode?
To connect your Omnisend account to Smsapi on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Smsapi accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger SMS messages for new Omnisend subscribers?
Yes, with Latenode you can! Automatically send SMS confirmations via Smsapi to new Omnisend subscribers. Benefit from Latenode's real-time processing and custom logic for immediate engagement.
What types of tasks can I perform by integrating Omnisend with Smsapi?
Integrating Omnisend with Smsapi allows you to perform various tasks, including:
- Sending SMS alerts for high-value Omnisend orders.
- Updating customer profiles in Smsapi based on Omnisend activity.
- Triggering Omnisend email campaigns from Smsapi SMS responses.
- Sending personalized SMS promotions based on Omnisend segments.
- Creating backup SMS notifications for critical Omnisend emails.
Can I use JavaScript to enhance my Omnisend + Smsapi workflows?
Yes! Latenode supports JavaScript, allowing for complex data transformations and custom logic beyond simple connections, greatly enhancing flexibility.
Are there any limitations to the Omnisend and Smsapi integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Message delivery rates are subject to Omnisend and Smsapi's individual policies.
- Complex data transformations may require JavaScript knowledge.
- Real-time syncing depends on the API rate limits of both services.