How to connect Omnisend and Softr
Create a New Scenario to Connect Omnisend and Softr
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Softr will be your first step. To do this, click "Choose an app," find Omnisend or Softr, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Softr Node
Next, click the plus (+) icon on the Omnisend node, select Softr from the list of available apps, and choose the action you need from the list of nodes within Softr.

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Softr

Authenticate Softr
Now, click the Softr node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Softr settings. Authentication allows you to use Softr through Latenode.
Configure the Omnisend and Softr Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Softr Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Softr
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Softr, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Softr integration works as expected. Depending on your setup, data should flow between Omnisend and Softr (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Softr
Softr + Omnisend + Google Sheets: When a new user registers in Softr, their information is automatically added as a contact in Omnisend for targeted email marketing. Simultaneously, user data is logged in Google Sheets for analysis and record-keeping.
Softr + Omnisend + Airtable: Upon new user registration in Softr, the user is added to Omnisend for marketing campaigns. Additionally, the user's details are recorded in Airtable for comprehensive user data analysis and management.
Omnisend and Softr integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Softr
Use Softr in Latenode to build custom web apps and client portals, then automate data flow between them and your backend. Update Softr content via Latenode workflows triggered by external events or scheduled tasks. Simplify app deployment and maintenance; connect it to other services for a seamless user experience.
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See how Latenode works
FAQ Omnisend and Softr
How can I connect my Omnisend account to Softr using Latenode?
To connect your Omnisend account to Softr on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Softr accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Softr user data from Omnisend events?
Yes, you can! Latenode allows real-time data syncing between Omnisend and Softr, automatically updating user profiles and improving personalization, all with visual no-code building.
What types of tasks can I perform by integrating Omnisend with Softr?
Integrating Omnisend with Softr allows you to perform various tasks, including:
- Create new Softr users based on Omnisend signup events.
- Update Softr user segments based on Omnisend email engagement.
- Trigger Omnisend email sequences from Softr database changes.
- Personalize Softr content based on Omnisend customer data.
- Send targeted Omnisend messages after Softr form submissions.
How do I handle errors when integrating Omnisend with Softr?
Latenode provides detailed error logs and retry mechanisms, ensuring data integrity and reliable automation between Omnisend and Softr, minimizing data loss.
Are there any limitations to the Omnisend and Softr integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript code.
- Rate limits of Omnisend and Softr APIs still apply.
- Real-time updates depend on the polling interval set within Latenode.