How to connect Omnisend and Tools
Create a New Scenario to Connect Omnisend and Tools
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Tools will be your first step. To do this, click "Choose an app," find Omnisend or Tools, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Tools Node
Next, click the plus (+) icon on the Omnisend node, select Tools from the list of available apps, and choose the action you need from the list of nodes within Tools.

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Authenticate Tools
Now, click the Tools node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Tools settings. Authentication allows you to use Tools through Latenode.
Configure the Omnisend and Tools Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Tools Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Tools, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Tools integration works as expected. Depending on your setup, data should flow between Omnisend and Tools (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Tools
Omnisend + Slack: When a contact is updated in Omnisend, a message is sent to a Slack channel to notify the team about potential high-value customer segments based on the updated contact information.
Omnisend + Google Sheets: When a custom event is triggered in Omnisend, the event data is added as a new row in a Google Sheet for analysis and reporting on campaign performance.
Omnisend and Tools integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Tools
Use Tools inside Latenode to automate tasks that lack native integrations. Control applications via UI automation, extract data from complex websites, and then pipe the results into other services. Add custom logic with JavaScript for precise control, scaling processes affordably with Latenode's usage-based pricing.
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See how Latenode works
FAQ Omnisend and Tools
How can I connect my Omnisend account to Tools using Latenode?
To connect your Omnisend account to Tools on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Tools accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from Tools events?
Yes, you can! Latenode lets you trigger Omnisend campaigns based on events in Tools. Enjoy seamless automation and personalized customer experiences. This reduces manual effort and improves efficiency.
What types of tasks can I perform by integrating Omnisend with Tools?
Integrating Omnisend with Tools allows you to perform various tasks, including:
- Automatically adding new Tools contacts to Omnisend as subscribers.
- Triggering personalized Omnisend email series based on Tools events.
- Updating contact properties in Omnisend based on Tools data changes.
- Sending SMS messages via Omnisend when a new item is created in Tools.
- Segmenting Omnisend audiences based on engagement data from Tools.
How can I use JavaScript with the Omnisend integration?
Latenode allows incorporating JavaScript code blocks to customize data transformation between Omnisend and Tools. This enables advanced data manipulation for complex workflows.
Are there any limitations to the Omnisend and Tools integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Real-time synchronization depends on the API rate limits of both apps.
- Some advanced Tools features might not have dedicated Latenode nodes.