How to connect Omnisend and Twilio
Create a New Scenario to Connect Omnisend and Twilio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Twilio will be your first step. To do this, click "Choose an app," find Omnisend or Twilio, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twilio Node
Next, click the plus (+) icon on the Omnisend node, select Twilio from the list of available apps, and choose the action you need from the list of nodes within Twilio.

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Authenticate Twilio
Now, click the Twilio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twilio settings. Authentication allows you to use Twilio through Latenode.
Configure the Omnisend and Twilio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Twilio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Twilio
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Twilio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Twilio integration works as expected. Depending on your setup, data should flow between Omnisend and Twilio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Twilio
Shopify + Omnisend + Twilio: When a new order is placed in Shopify, check if the customer has opted in for SMS updates via Omnisend. If opted-in, send an SMS confirmation message via Twilio.
Omnisend + Twilio + Zendesk: When a customer replies to an SMS message sent via Twilio from an Omnisend campaign, create a new ticket in Zendesk to alert the support team.
Omnisend and Twilio integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Twilio
Use Twilio in Latenode to automate SMS notifications or build call workflows. Send appointment reminders, track delivery status, or verify users via code. Combine Twilio with other apps in Latenode's visual editor, adding logic and AI to scale your communication automation without complex coding.
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See how Latenode works
FAQ Omnisend and Twilio
How can I connect my Omnisend account to Twilio using Latenode?
To connect your Omnisend account to Twilio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Twilio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS updates for new Omnisend subscribers?
Yes, with Latenode you can! Trigger SMS messages via Twilio for each new Omnisend subscriber. Leverage Latenode's visual editor for quick setup and custom logic, enhancing subscriber engagement immediately.
What types of tasks can I perform by integrating Omnisend with Twilio?
Integrating Omnisend with Twilio allows you to perform various tasks, including:
- Send personalized SMS confirmations for Omnisend orders.
- Trigger Twilio SMS alerts for abandoned Omnisend carts.
- Create automated follow-up SMS messages after email sends.
- Synchronize Omnisend contacts with Twilio SMS marketing lists.
- Send SMS notifications for important Omnisend campaign updates.
Howsecureisdata transfer between Omnisend and Twilio on Latenode?
Latenode uses secure data encryption and follows industry best practices, ensuring the safe and reliable transfer of data between Omnisend and Twilio within your automation workflows.
Are there any limitations to the Omnisend and Twilio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits of both Omnisend and Twilio still apply within Latenode.
- Support for certain advanced Omnisend/Twilio features may be limited initially.