How to connect Omnisend and Unbounce
Create a New Scenario to Connect Omnisend and Unbounce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Unbounce will be your first step. To do this, click "Choose an app," find Omnisend or Unbounce, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Unbounce Node
Next, click the plus (+) icon on the Omnisend node, select Unbounce from the list of available apps, and choose the action you need from the list of nodes within Unbounce.

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Unbounce

Authenticate Unbounce
Now, click the Unbounce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Unbounce settings. Authentication allows you to use Unbounce through Latenode.
Configure the Omnisend and Unbounce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Unbounce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Unbounce
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Unbounce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Unbounce integration works as expected. Depending on your setup, data should flow between Omnisend and Unbounce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Unbounce
Unbounce + Omnisend + Google Sheets: When a new form is submitted in Unbounce, a new contact is created in Omnisend, and the lead's information is logged in a Google Sheet.
Unbounce + Omnisend + Slack: Upon a new form submission on Unbounce, the lead is added to Omnisend as a contact, and a notification is sent to the sales team via Slack.
Omnisend and Unbounce integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Unbounce
Use Unbounce in Latenode to automate post-conversion actions. Trigger workflows on new leads to segment, enrich, and route data to your CRM. Connect Unbounce landing pages to other apps, add custom logic, and scale automation without code or per-step fees. Build streamlined processes for better lead management.
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FAQ Omnisend and Unbounce
How can I connect my Omnisend account to Unbounce using Latenode?
To connect your Omnisend account to Unbounce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Unbounce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize email marketing based on landing page conversions?
Yes, you can! Latenode enables dynamic email personalization via Unbounce data. Trigger targeted Omnisend campaigns based on specific landing page actions, increasing engagement and conversions.
What types of tasks can I perform by integrating Omnisend with Unbounce?
Integrating Omnisend with Unbounce allows you to perform various tasks, including:
- Add new Unbounce leads to Omnisend for automated email sequences.
- Update contact properties in Omnisend based on Unbounce form submissions.
- Trigger personalized email campaigns based on Unbounce conversion events.
- Segment Omnisend contacts based on their Unbounce landing page activity.
- Send internal notifications upon new Unbounce form submissions.
Can I use JavaScript code to transform Unbounce landing page data?
Yes! Latenode allows you to use custom JavaScript code blocks to manipulate Unbounce data before it's sent to Omnisend, offering maximum flexibility.
Are there any limitations to the Omnisend and Unbounce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding knowledge.
- Real-time data synchronization depends on the API rate limits of both platforms.
- Historical data migration between Omnisend and Unbounce is not directly supported.