How to connect Omnisend and WordPress.com
Create a New Scenario to Connect Omnisend and WordPress.com
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or WordPress.com will be your first step. To do this, click "Choose an app," find Omnisend or WordPress.com, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WordPress.com Node
Next, click the plus (+) icon on the Omnisend node, select WordPress.com from the list of available apps, and choose the action you need from the list of nodes within WordPress.com.

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Authenticate WordPress.com
Now, click the WordPress.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WordPress.com settings. Authentication allows you to use WordPress.com through Latenode.
Configure the Omnisend and WordPress.com Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and WordPress.com Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, WordPress.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and WordPress.com integration works as expected. Depending on your setup, data should flow between Omnisend and WordPress.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and WordPress.com
WooCommerce + Omnisend: When a new order is placed in WooCommerce, a contact is created or updated in Omnisend with the customer's information.
WordPress.com + Omnisend + Discord bot: When a new post is published on a WordPress.com site, a notification is sent to Omnisend subscribers and a message is posted in a designated Discord channel with a link to the new post.
Omnisend and WordPress.com integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About WordPress.com
Automate WordPress.com content management with Latenode. Automatically create posts, update pages, and manage comments based on triggers from other apps. Streamline content workflows & connect WordPress.com to your CRM, marketing tools, or databases. Scale publishing tasks with no-code ease or custom JavaScript logic.
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See how Latenode works
FAQ Omnisend and WordPress.com
How can I connect my Omnisend account to WordPress.com using Latenode?
To connect your Omnisend account to WordPress.com on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and WordPress.com accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails from new WordPress.com posts?
Yes! Latenode enables you to instantly trigger automated Omnisend campaigns when a new post is published on WordPress.com, keeping your audience engaged with fresh content.
What types of tasks can I perform by integrating Omnisend with WordPress.com?
Integrating Omnisend with WordPress.com allows you to perform various tasks, including:
- Automatically adding new WordPress.com users to Omnisend contact lists.
- Sending personalized welcome emails via Omnisend to new WordPress.com subscribers.
- Triggering Omnisend SMS campaigns based on WordPress.com user actions.
- Updating contact properties in Omnisend from WordPress.com form submissions.
- Creating targeted Omnisend segments based on WordPress.com post engagement.
How do I handle large Omnisend contact lists within Latenode?
Latenode's architecture allows efficient processing of large Omnisend contact lists, leveraging scalable resources and asynchronous task handling for optimal performance.
Are there any limitations to the Omnisend and WordPress.com integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex WordPress.com custom fields may require JavaScript transformation.
- Rate limits imposed by Omnisend and WordPress.com APIs apply.
- Real-time data synchronization depends on API availability and responsiveness.