How to connect Omnisend and Zoho CRM
Create a New Scenario to Connect Omnisend and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Zoho CRM will be your first step. To do this, click "Choose an app," find Omnisend or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Omnisend node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.

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Zoho CRM

Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Omnisend and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Zoho CRM integration works as expected. Depending on your setup, data should flow between Omnisend and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Zoho CRM
Shopify + Omnisend + Zoho CRM: When a new customer is created in Shopify, their contact information is added to Omnisend. Subsequently, a lead is created in Zoho CRM with the new customer's details.
Zoho CRM + Google Sheets + Omnisend: When a contact is created or updated in Zoho CRM, the contact details are added as a new row in Google Sheets. Then, the contact is added or updated in Omnisend for marketing campaigns.
Omnisend and Zoho CRM integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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FAQ Omnisend and Zoho CRM
How can I connect my Omnisend account to Zoho CRM using Latenode?
To connect your Omnisend account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Omnisend subscribers to Zoho CRM?
Yes, you can! Latenode allows you to instantly sync new Omnisend subscribers to Zoho CRM. This ensures your CRM database is always up-to-date with the latest marketing contacts.
What types of tasks can I perform by integrating Omnisend with Zoho CRM?
Integrating Omnisend with Zoho CRM allows you to perform various tasks, including:
- Create or update Zoho CRM contacts from new Omnisend subscribers.
- Trigger Omnisend email campaigns based on Zoho CRM deal stages.
- Sync contact information between Omnisend and Zoho CRM in real-time.
- Update Zoho CRM leads when a contact opens an Omnisend email.
- Segment Omnisend contacts based on their Zoho CRM activity.
Can I use JavaScript to transform data between Omnisend and Zoho CRM?
Yes! Latenode lets you use JavaScript to transform data, enabling complex data manipulation between Omnisend and Zoho CRM that other platforms can't easily handle.
Are there any limitations to the Omnisend and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration may require manual setup.
- Very complex Zoho CRM custom fields might need custom scripting.
- Rate limits of Omnisend and Zoho CRM APIs still apply.