Open Weather and Google Ads Integration

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Trigger Google Ads based on Open Weather data. Increase ad relevance using real-time weather conditions. Latenode's visual editor and affordable pricing make dynamic campaigns accessible. Build custom logic with JavaScript.

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Open Weather

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Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Open Weather and Google Ads

Create a New Scenario to Connect Open Weather and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Open Weather, triggered by another scenario, or executed manually (for testing purposes). In most cases, Open Weather or Google Ads will be your first step. To do this, click "Choose an app," find Open Weather or Google Ads, and select the appropriate trigger to start the scenario.

Add the Open Weather Node

Select the Open Weather node from the app selection panel on the right.

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Configure the Open Weather

Click on the Open Weather node to configure it. You can modify the Open Weather URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Open Weather node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Configure the Open Weather and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Open Weather and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Open Weather, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Open Weather and Google Ads integration works as expected. Depending on your setup, data should flow between Open Weather and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Open Weather and Google Ads

Open Weather + Google Ads + Google Sheets: When Open Weather detects rain in a target location via Get Current Weather, the automation retrieves campaign performance data from Google Ads using Get Campaign. It then logs the weather condition and campaign data into a Google Sheet using Add Single Row for tracking and analysis.

Open Weather + Google Ads + Slack: Open Weather's Get Forecast Weather triggers an alert if bad weather is predicted for campaign target areas. The automation then checks Google Ads campaign performance using Get Campaign and if performance drops below a threshold, it sends a message to a marketing team's Slack channel using Send Public Channel Message, providing details of the affected campaign and weather conditions.

Open Weather and Google Ads integration alternatives

About Open Weather

Use Open Weather in Latenode to automate weather-based triggers for business logic. Get current conditions or forecasts to adjust marketing campaigns, logistics, or facility management. Unlike standalone apps, Latenode lets you blend weather data with other services, apply custom logic, and scale your automation affordably based on execution time.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Open Weather and Google Ads

How can I connect my Open Weather account to Google Ads using Latenode?

To connect your Open Weather account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Open Weather and click on "Connect".
  • Authenticate your Open Weather and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I pause Google Ads when it rains?

Yes, you can! Latenode lets you automatically pause Google Ads campaigns when Open Weather detects rain, saving your budget on ineffective ads. Build this workflow visually or with code!

What types of tasks can I perform by integrating Open Weather with Google Ads?

Integrating Open Weather with Google Ads allows you to perform various tasks, including:

  • Adjusting bids based on predicted temperature changes.
  • Pausing campaigns during severe weather alerts.
  • Targeting ads to specific regions experiencing optimal weather.
  • Optimizing ad spend based on weather-related conversion rates.
  • Creating custom weather-triggered marketing campaigns.

How frequently does Latenode pull weather data from Open Weather?

Latenode allows you to customize the data fetch frequency from Open Weather. Set intervals to align with your Google Ads strategy.

Are there any limitations to the Open Weather and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time weather data accuracy depends on Open Weather's API.
  • Google Ads API rate limits may impact high-volume automation.
  • Complex weather conditions require advanced workflow logic.

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