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Trigger Google Ads based on Open Weather data. Increase ad relevance using real-time weather conditions. Latenode's visual editor and affordable pricing make dynamic campaigns accessible. Build custom logic with JavaScript.
Connect Open Weather and Google Ads in minutes with Latenode.
Create Open Weather to Google Ads workflow
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Open Weather
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Create a New Scenario to Connect Open Weather and Google Ads
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Open Weather, triggered by another scenario, or executed manually (for testing purposes). In most cases, Open Weather or Google Ads will be your first step. To do this, click "Choose an app," find Open Weather or Google Ads, and select the appropriate trigger to start the scenario.
Add the Open Weather Node
Select the Open Weather node from the app selection panel on the right.
Open Weather
Configure the Open Weather
Click on the Open Weather node to configure it. You can modify the Open Weather URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Open Weather node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
Open Weather
โ
Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Open Weather and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Open Weather and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Open Weather
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โ
Iterator
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Webhook response
Save and Activate the Scenario
After configuring Open Weather, Google Ads, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Open Weather and Google Ads integration works as expected. Depending on your setup, data should flow between Open Weather and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Open Weather + Google Ads + Google Sheets: When Open Weather detects rain in a target location via Get Current Weather, the automation retrieves campaign performance data from Google Ads using Get Campaign. It then logs the weather condition and campaign data into a Google Sheet using Add Single Row for tracking and analysis.
Open Weather + Google Ads + Slack: Open Weather's Get Forecast Weather triggers an alert if bad weather is predicted for campaign target areas. The automation then checks Google Ads campaign performance using Get Campaign and if performance drops below a threshold, it sends a message to a marketing team's Slack channel using Send Public Channel Message, providing details of the affected campaign and weather conditions.
About Open Weather
Use Open Weather in Latenode to automate weather-based triggers for business logic. Get current conditions or forecasts to adjust marketing campaigns, logistics, or facility management. Unlike standalone apps, Latenode lets you blend weather data with other services, apply custom logic, and scale your automation affordably based on execution time.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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How can I connect my Open Weather account to Google Ads using Latenode?
To connect your Open Weather account to Google Ads on Latenode, follow these steps:
Can I pause Google Ads when it rains?
Yes, you can! Latenode lets you automatically pause Google Ads campaigns when Open Weather detects rain, saving your budget on ineffective ads. Build this workflow visually or with code!
What types of tasks can I perform by integrating Open Weather with Google Ads?
Integrating Open Weather with Google Ads allows you to perform various tasks, including:
How frequently does Latenode pull weather data from Open Weather?
Latenode allows you to customize the data fetch frequency from Open Weather. Set intervals to align with your Google Ads strategy.
Are there any limitations to the Open Weather and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: