How to connect OpenAI Responses and Google Ads
Create a New Scenario to Connect OpenAI Responses and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenAI Responses, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenAI Responses or Google Ads will be your first step. To do this, click "Choose an app," find OpenAI Responses or Google Ads, and select the appropriate trigger to start the scenario.

Add the OpenAI Responses Node
Select the OpenAI Responses node from the app selection panel on the right.

OpenAI Responses
Configure the OpenAI Responses
Click on the OpenAI Responses node to configure it. You can modify the OpenAI Responses URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the OpenAI Responses node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the OpenAI Responses and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the OpenAI Responses and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Save and Activate the Scenario
After configuring OpenAI Responses, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the OpenAI Responses and Google Ads integration works as expected. Depending on your setup, data should flow between OpenAI Responses and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenAI Responses and Google Ads
Google Ads + OpenAI Responses + Google Sheets: Monitor Google Ads campaigns. When a new ad comment is posted, send the comment to OpenAI for sentiment analysis. Log the ad campaign name and sentiment score to a Google Sheet for performance tracking.
Google Ads + OpenAI Responses + Slack: When a new ad comment is detected, analyze the comment's sentiment using OpenAI. If the sentiment is negative, post an alert in a designated Slack channel with details of the ad and the comment.
OpenAI Responses and Google Ads integration alternatives
About OpenAI Responses
Need AI-powered text generation? Use OpenAI Responses in Latenode to automate content creation, sentiment analysis, and data enrichment directly within your workflows. Streamline tasks like generating product descriptions or classifying customer feedback. Latenode lets you chain AI tasks with other services, adding logic and routing based on results – all without code.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ OpenAI Responses and Google Ads
How can I connect my OpenAI Responses account to Google Ads using Latenode?
To connect your OpenAI Responses account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenAI Responses and click on "Connect".
- Authenticate your OpenAI Responses and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically improve ad copy based on AI feedback?
Yes! Latenode enables real-time optimization. Feed ad performance data to OpenAI, get improved copy suggestions, and automatically update your Google Ads, all in one workflow.
What types of tasks can I perform by integrating OpenAI Responses with Google Ads?
Integrating OpenAI Responses with Google Ads allows you to perform various tasks, including:
- Dynamically generate ad headlines based on user search queries.
- Automate A/B testing of ad copy using AI-driven suggestions.
- Analyze ad campaign performance and receive AI-driven insights.
- Create personalized ad experiences based on OpenAI-analyzed data.
- Automatically pause underperforming ads based on AI-assessed metrics.
Can I use custom OpenAI models within Latenode workflows?
Yes. Latenode’s flexibility allows you to integrate custom OpenAI models for advanced tasks, enhancing your Google Ads automation.
Are there any limitations to the OpenAI Responses and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows with high API call volumes may require optimized Latenode plans.
- Access to certain Google Ads features depends on your Google Ads account permissions.
- OpenAI Responses' output quality is subject to the quality of its training data.