How to connect OpenPhone and Facebook Ads Campaign Management
Create a New Scenario to Connect OpenPhone and Facebook Ads Campaign Management
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenPhone, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenPhone or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find OpenPhone or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the OpenPhone Node
Select the OpenPhone node from the app selection panel on the right.

OpenPhone
Configure the OpenPhone
Click on the OpenPhone node to configure it. You can modify the OpenPhone URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the OpenPhone node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Facebook Ads Campaign Management
Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the OpenPhone and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Ads Campaign Management
Set Up the OpenPhone and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Ads Campaign Management
Trigger on Webhook
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OpenPhone
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Webhook response
Save and Activate the Scenario
After configuring OpenPhone, Facebook Ads Campaign Management, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the OpenPhone and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between OpenPhone and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenPhone and Facebook Ads Campaign Management
OpenPhone + Facebook Ads Campaign Management + Slack: When a call is received on OpenPhone, the system checks if the number is associated with any Facebook Ad campaigns. If a match is found, a Slack message is sent to the specified channel, alerting the team about the call from a lead generated by a specific ad campaign.
Facebook Ads Campaign Management + OpenPhone + HubSpot: When a new lead is created from a Facebook Ads campaign, the system creates a new contact in HubSpot. When a call is placed to that contact using OpenPhone, a call engagement record is created within the HubSpot contact's timeline.
OpenPhone and Facebook Ads Campaign Management integration alternatives
About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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See how Latenode works
FAQ OpenPhone and Facebook Ads Campaign Management
How can I connect my OpenPhone account to Facebook Ads Campaign Management using Latenode?
To connect your OpenPhone account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenPhone and click on "Connect".
- Authenticate your OpenPhone and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause Facebook ad campaigns based on OpenPhone call outcomes?
Yes, you can! Latenode allows you to trigger Facebook Ads Campaign Management actions based on OpenPhone events, like call results. Automatically pause underperforming campaigns based on customer feedback gathered via OpenPhone.
What types of tasks can I perform by integrating OpenPhone with Facebook Ads Campaign Management?
Integrating OpenPhone with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Create custom audiences based on OpenPhone call data.
- Send SMS lead follow-ups after inbound calls.
- Log call outcomes as Facebook ad conversion events.
- Update Facebook lead ad details after a call.
- Trigger ad campaign adjustments based on call sentiment.
How scalable are OpenPhone automations within Latenode?
Latenode is designed for scale, handling large volumes of OpenPhone events, ensuring reliable automation even with growing call volumes and ad spend.
Are there any limitations to the OpenPhone and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data prior to integration may not be accessible.
- Complex custom fields in Facebook Ads Campaign Management may require JavaScript code blocks.
- Real-time reporting on Latenode is subject to OpenPhone and Facebook API rate limits.