How to connect OpenPhone and Facebook Conversions
Create a New Scenario to Connect OpenPhone and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenPhone, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenPhone or Facebook Conversions will be your first step. To do this, click "Choose an app," find OpenPhone or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the OpenPhone Node
Select the OpenPhone node from the app selection panel on the right.

OpenPhone
Configure the OpenPhone
Click on the OpenPhone node to configure it. You can modify the OpenPhone URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the OpenPhone node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the OpenPhone and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the OpenPhone and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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OpenPhone
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring OpenPhone, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the OpenPhone and Facebook Conversions integration works as expected. Depending on your setup, data should flow between OpenPhone and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenPhone and Facebook Conversions
OpenPhone + HubSpot + Facebook Conversions: When a call ends in OpenPhone, create a call engagement in HubSpot and then trigger a Facebook Conversion event to track the call as a conversion.
Facebook Conversions + OpenPhone + Google Sheets: When a Facebook Conversion event occurs, retrieve the corresponding OpenPhone number and record the event details, including the phone number, in a Google Sheet.
OpenPhone and Facebook Conversions integration alternatives
About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ OpenPhone and Facebook Conversions
How can I connect my OpenPhone account to Facebook Conversions using Latenode?
To connect your OpenPhone account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenPhone and click on "Connect".
- Authenticate your OpenPhone and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track OpenPhone call outcomes in Facebook Conversions?
Yes, you can. Latenode allows you to automatically log OpenPhone call outcomes in Facebook Conversions, providing valuable insights for ad campaign optimization using real-time call data.
What types of tasks can I perform by integrating OpenPhone with Facebook Conversions?
Integrating OpenPhone with Facebook Conversions allows you to perform various tasks, including:
- Create Facebook Conversions events based on new OpenPhone calls.
- Update Facebook Conversions with OpenPhone call duration data.
- Trigger custom Facebook audiences using OpenPhone call tags.
- Send SMS via OpenPhone upon specific Facebook conversion events.
- Analyze call outcomes to optimize Facebook ad spend in real-time.
Can I use JavaScript to customize my OpenPhone data in Latenode?
Yes, Latenode allows you to use JavaScript code blocks to fully customize OpenPhone data transformations before sending it to Facebook Conversions.
Are there any limitations to the OpenPhone and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the API rate limits of OpenPhone and Facebook.
- Complex data transformations may require advanced JavaScript knowledge.
- Historical data synchronization might require building a custom workflow.