How to connect OpenPhone and Google Ads
Create a New Scenario to Connect OpenPhone and Google Ads
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenPhone, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenPhone or Google Ads will be your first step. To do this, click "Choose an app," find OpenPhone or Google Ads, and select the appropriate trigger to start the scenario.

Add the OpenPhone Node
Select the OpenPhone node from the app selection panel on the right.

OpenPhone
Configure the OpenPhone
Click on the OpenPhone node to configure it. You can modify the OpenPhone URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the OpenPhone node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the OpenPhone and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the OpenPhone and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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OpenPhone
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring OpenPhone, Google Ads, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the OpenPhone and Google Ads integration works as expected. Depending on your setup, data should flow between OpenPhone and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenPhone and Google Ads
Google Ads + OpenPhone + Slack: When a new lead is captured in Google Ads, a contact is created in OpenPhone. Then, a Slack message is sent to a specified channel to notify the team about the new lead.
Google Ads + OpenPhone + HubSpot: When a new lead is captured in Google Ads, a contact is created in HubSpot. If a call is made via OpenPhone, a call engagement activity is logged in HubSpot against the contact record.
OpenPhone and Google Ads integration alternatives
About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ OpenPhone and Google Ads
How can I connect my OpenPhone account to Google Ads using Latenode?
To connect your OpenPhone account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenPhone and click on "Connect".
- Authenticate your OpenPhone and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track conversions from OpenPhone calls in Google Ads?
Yes, you can! Latenode enables precise call tracking. Automatically log successful calls as conversions, optimizing ad spend with real-time data and JavaScript-based transformations.
What types of tasks can I perform by integrating OpenPhone with Google Ads?
Integrating OpenPhone with Google Ads allows you to perform various tasks, including:
- Log OpenPhone calls as conversions in Google Ads.
- Trigger OpenPhone texts based on Google Ads campaign events.
- Update Google Ads audiences using OpenPhone contact data.
- Pause Google Ads campaigns based on OpenPhone call volume.
- Send OpenPhone SMS surveys after ad-driven phone calls.
How does Latenode enhance OpenPhone's reporting capabilities?
Latenode enriches OpenPhone data with Google Ads insights. Generate custom reports via advanced logic, AI, and data transformation blocks.
Are there any limitations to the OpenPhone and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization might require custom scripting.
- Complex workflow logic may require JavaScript knowledge.
- Rate limits of OpenPhone and Google Ads still apply.