How to connect OpenPhone and Google Business Profile
Create a New Scenario to Connect OpenPhone and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenPhone, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenPhone or Google Business Profile will be your first step. To do this, click "Choose an app," find OpenPhone or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the OpenPhone Node
Select the OpenPhone node from the app selection panel on the right.

OpenPhone
Configure the OpenPhone
Click on the OpenPhone node to configure it. You can modify the OpenPhone URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the OpenPhone node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

OpenPhone
⚙

Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the OpenPhone and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the OpenPhone and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Google Business Profile
Trigger on Webhook
⚙
OpenPhone
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring OpenPhone, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the OpenPhone and Google Business Profile integration works as expected. Depending on your setup, data should flow between OpenPhone and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenPhone and Google Business Profile
Google Business Profile + Slack: When a new review is posted on Google Business Profile, its content is immediately sent to a designated Slack channel, enabling quick monitoring and response.
Google Business Profile + Zendesk + OpenPhone: When a new review is posted on Google Business Profile, and it has a negative sentiment, create a Zendesk ticket to track the issue. Then, use OpenPhone to call the reviewer to address their concerns.
OpenPhone and Google Business Profile integration alternatives
About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Related categories
See how Latenode works
FAQ OpenPhone and Google Business Profile
How can I connect my OpenPhone account to Google Business Profile using Latenode?
To connect your OpenPhone account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenPhone and click on "Connect".
- Authenticate your OpenPhone and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically text new Google Business Profile reviewers?
Yes, you can! Latenode allows real-time triggers and custom message logic, so you can engage customers immediately and personally, improving satisfaction.
What types of tasks can I perform by integrating OpenPhone with Google Business Profile?
Integrating OpenPhone with Google Business Profile allows you to perform various tasks, including:
- Send OpenPhone SMS when a new Google Business Profile review is received.
- Update Google Business Profile based on OpenPhone call outcomes.
- Create OpenPhone contacts from new Google Business Profile leads.
- Log OpenPhone call data to a Google Business Profile custom field.
- Trigger OpenPhone messages after Google Business Profile updates.
HowdoIhandleOpenPhoneerrorsandensureworkflowreliability?
Latenode provides robust error handling, retry mechanisms, and detailed logging, allowing you to monitor and optimize your OpenPhone integrations effectively.
Are there any limitations to the OpenPhone and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from OpenPhone to Google Business Profile is not directly supported.
- Complex conditional logic may require JavaScript knowledge.
- The integration relies on the OpenPhone and Google Business Profile API availability.