How to connect OpenPhone and Instagram for Business
Create a New Scenario to Connect OpenPhone and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenPhone, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenPhone or Instagram for Business will be your first step. To do this, click "Choose an app," find OpenPhone or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the OpenPhone Node
Select the OpenPhone node from the app selection panel on the right.

OpenPhone
Configure the OpenPhone
Click on the OpenPhone node to configure it. You can modify the OpenPhone URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the OpenPhone node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the OpenPhone and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the OpenPhone and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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OpenPhone
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring OpenPhone, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the OpenPhone and Instagram for Business integration works as expected. Depending on your setup, data should flow between OpenPhone and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenPhone and Instagram for Business
Instagram for Business + Google Sheets: When a new media is posted on Instagram, the media details are logged in a Google Sheet for tracking and analysis.
OpenPhone + Instagram for Business + Slack: When a new message is received in OpenPhone, and the message contains a mention of an Instagram media, a notification with message details is sent to a Slack channel.
OpenPhone and Instagram for Business integration alternatives
About OpenPhone
Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ OpenPhone and Instagram for Business
How can I connect my OpenPhone account to Instagram for Business using Latenode?
To connect your OpenPhone account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenPhone and click on "Connect".
- Authenticate your OpenPhone and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Instagram leads in OpenPhone?
Yes, you can! With Latenode, automatically create new OpenPhone contacts from Instagram leads. This ensures quick follow-up, improving response times and lead engagement.
What types of tasks can I perform by integrating OpenPhone with Instagram for Business?
Integrating OpenPhone with Instagram for Business allows you to perform various tasks, including:
- Send OpenPhone SMS messages for new Instagram Business followers
- Log Instagram Business ad campaign results in OpenPhone call notes
- Automatically update OpenPhone contacts from Instagram Business profiles
- Trigger OpenPhone calls when Instagram Business mentions your brand
- Create OpenPhone tasks for new direct messages in Instagram Business
Can I use JavaScript within my OpenPhone + Instagram for Business automations?
Yes! Latenode allows adding JavaScript code to your workflows, enabling custom logic and complex data transformations beyond simple no-code setups.
Are there any limitations to the OpenPhone and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Media file transfers from Instagram may be limited by Instagram's API.
- The integration relies on the availability and stability of the Instagram API.
- Call recording features in OpenPhone may have regional compliance restrictions.