How to connect Ortto and Facebook
Create a New Scenario to Connect Ortto and Facebook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ortto, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ortto or Facebook will be your first step. To do this, click "Choose an app," find Ortto or Facebook, and select the appropriate trigger to start the scenario.

Add the Ortto Node
Select the Ortto node from the app selection panel on the right.

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Add the Facebook Node
Next, click the plus (+) icon on the Ortto node, select Facebook from the list of available apps, and choose the action you need from the list of nodes within Facebook.

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Authenticate Facebook
Now, click the Facebook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook settings. Authentication allows you to use Facebook through Latenode.
Configure the Ortto and Facebook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ortto and Facebook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Ortto, Facebook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ortto and Facebook integration works as expected. Depending on your setup, data should flow between Ortto and Facebook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ortto and Facebook
Ortto + Slack: When a user segment is updated in Ortto by the addition of a new user, a summary message is posted to a dedicated Slack channel, notifying the team of the update.
Facebook + Ortto + Google Sheets: Capture new leads from Facebook Lead Ads, create or update corresponding user profiles in Ortto, and log the lead's information in a Google Sheets spreadsheet for tracking and analysis.
Ortto and Facebook integration alternatives
About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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See how Latenode works
FAQ Ortto and Facebook
How can I connect my Ortto account to Facebook using Latenode?
To connect your Ortto account to Facebook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ortto and click on "Connect".
- Authenticate your Ortto and Facebook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync Ortto contacts with Facebook Custom Audiences?
Yes, you can! Latenode’s flexible data mapping allows you to automatically update Facebook Custom Audiences with new or updated contacts from Ortto, improving ad targeting.
What types of tasks can I perform by integrating Ortto with Facebook?
Integrating Ortto with Facebook allows you to perform various tasks, including:
- Create Facebook lead ads from new Ortto form submissions.
- Trigger Ortto journeys from Facebook ad engagement.
- Update Ortto contact properties based on Facebook ad data.
- Segment Facebook audiences using Ortto customer data.
- Post Ortto campaign updates directly to your Facebook page.
How does Latenode handle Ortto's custom fields in workflows?
Latenode supports all Ortto custom fields. Use our data mapping tool, or JavaScript blocks to transform and utilize this data.
Are there any limitations to the Ortto and Facebook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Facebook's API rate limits may affect high-volume data transfers.
- Certain advanced Facebook ad targeting options may require custom JavaScript code.
- Initial setup requires understanding of both Ortto and Facebook API concepts.