How to connect Ortto and Google Ads
Create a New Scenario to Connect Ortto and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ortto, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ortto or Google Ads will be your first step. To do this, click "Choose an app," find Ortto or Google Ads, and select the appropriate trigger to start the scenario.

Add the Ortto Node
Select the Ortto node from the app selection panel on the right.

Ortto
Add the Google Ads Node
Next, click the plus (+) icon on the Ortto node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Ortto and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ortto and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Ortto
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Ortto, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ortto and Google Ads integration works as expected. Depending on your setup, data should flow between Ortto and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ortto and Google Ads
Ortto + HubSpot + Google Ads: When a new contact is created in Ortto, create or update that contact in HubSpot, then add the contact to a customer list in Google Ads for retargeting purposes.
Google Ads + Ortto + Slack: When a Google Ads campaign hits a certain milestone, update customer segments in Ortto and notify the marketing team in Slack.
Ortto and Google Ads integration alternatives
About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Ortto and Google Ads
How can I connect my Ortto account to Google Ads using Latenode?
To connect your Ortto account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ortto and click on "Connect".
- Authenticate your Ortto and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Google Ads based on Ortto user behavior?
Yes, you can! Latenode lets you create advanced workflows to automatically adjust Google Ads based on Ortto events, ensuring highly targeted and efficient ad spend.
What types of tasks can I perform by integrating Ortto with Google Ads?
Integrating Ortto with Google Ads allows you to perform various tasks, including:
- Automatically pausing Google Ads for Ortto users after conversion.
- Creating custom audience lists in Google Ads from Ortto segments.
- Updating Google Ads keywords based on Ortto customer journey insights.
- Sending Ortto lifecycle stage changes to Google Ads for tailored campaigns.
- Triggering personalized Google Ads retargeting from Ortto engagement data.
How does Latenode enhance Ortto’s Google Ads integration options?
Latenode allows limitless customization with no-code blocks, JavaScript, and AI, letting you build advanced scenarios impossible with basic integrations.
Are there any limitations to the Ortto and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the API request limits of both apps.
- Complex workflows may require JavaScript knowledge for advanced customization.
- Initial setup requires a clear understanding of Ortto and Google Ads data structures.