How to connect Ortto and Mixpanel
Create a New Scenario to Connect Ortto and Mixpanel
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ortto, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ortto or Mixpanel will be your first step. To do this, click "Choose an app," find Ortto or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Ortto Node
Select the Ortto node from the app selection panel on the right.

Ortto
Add the Mixpanel Node
Next, click the plus (+) icon on the Ortto node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Mixpanel

Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the Ortto and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ortto and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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Ortto
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Ortto, Mixpanel, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Ortto and Mixpanel integration works as expected. Depending on your setup, data should flow between Ortto and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ortto and Mixpanel
Ortto + Mixpanel + HubSpot: When a new lead is created in Ortto, the automation creates or updates a user profile in Mixpanel to track behavior. Subsequently, it updates the corresponding contact in HubSpot with relevant engagement data.
Mixpanel + Ortto + Slack: When Mixpanel detects key user behavior, identified through custom activity events in Ortto, a notification is sent to a designated Slack channel to alert the marketing team.
Ortto and Mixpanel integration alternatives
About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360ยฐ view of your users, all visually configured and easily maintained.
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FAQ Ortto and Mixpanel
How can I connect my Ortto account to Mixpanel using Latenode?
To connect your Ortto account to Mixpanel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ortto and click on "Connect".
- Authenticate your Ortto and Mixpanel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync Ortto leads with Mixpanel events?
Yes, you can! Latenode's visual editor simplifies syncing Ortto leads as Mixpanel events, enabling enhanced behavioral analysis and personalized marketing campaigns.
What types of tasks can I perform by integrating Ortto with Mixpanel?
Integrating Ortto with Mixpanel allows you to perform various tasks, including:
- Automatically create Mixpanel profiles from new Ortto leads.
- Trigger Ortto journeys based on Mixpanel event data.
- Update Ortto contact properties with Mixpanel engagement scores.
- Segment users in Ortto based on Mixpanel behavioral cohorts.
- Send personalized emails via Ortto using Mixpanel insights.
Can I transform Ortto data before sending it to Mixpanel?
Yes! Latenode allows you to transform data with JavaScript or AI before sending it to Mixpanel, ensuring data accuracy and relevance.
Are there any limitations to the Ortto and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits from Ortto and Mixpanel APIs can impact large-scale syncs.
- Historical data migration might need custom implementation.