How to connect PagerDuty and Google Ads
Create a New Scenario to Connect PagerDuty and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a PagerDuty, triggered by another scenario, or executed manually (for testing purposes). In most cases, PagerDuty or Google Ads will be your first step. To do this, click "Choose an app," find PagerDuty or Google Ads, and select the appropriate trigger to start the scenario.

Add the PagerDuty Node
Select the PagerDuty node from the app selection panel on the right.

PagerDuty
Configure the PagerDuty
Click on the PagerDuty node to configure it. You can modify the PagerDuty URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the PagerDuty node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the PagerDuty and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the PagerDuty and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring PagerDuty, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the PagerDuty and Google Ads integration works as expected. Depending on your setup, data should flow between PagerDuty and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect PagerDuty and Google Ads
PagerDuty + Google Ads + Slack: When a new or updated incident occurs in PagerDuty, the automation pauses Google Ads campaigns to prevent unnecessary spending during an outage and sends a notification to a Slack channel to inform the marketing team.
Google Ads + PagerDuty + Google Sheets: Tracks Google Ads spend, logging alert events to Google Sheets for cost analysis. When PagerDuty adds a trigger event, the alert details are also written to the Google Sheet for enhanced cost tracking and auditing.
PagerDuty and Google Ads integration alternatives
About PagerDuty
Integrate PagerDuty alerts into Latenode to automate incident response. Create flows that trigger actions based on alert severity, like escalating to specific channels or running diagnostic scripts. Centralize incident data and automate follow-ups. Using Latenode gives you a customizable, scalable response system without complex coding.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ PagerDuty and Google Ads
How can I connect my PagerDuty account to Google Ads using Latenode?
To connect your PagerDuty account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select PagerDuty and click on "Connect".
- Authenticate your PagerDuty and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause Google Ads campaigns based on PagerDuty incidents?
Yes, you can! Latenode lets you automatically pause underperforming Google Ads campaigns when PagerDuty incidents signal site issues. This prevents wasted ad spend during downtime.
What types of tasks can I perform by integrating PagerDuty with Google Ads?
Integrating PagerDuty with Google Ads allows you to perform various tasks, including:
- Pausing Google Ads campaigns when a high-priority PagerDuty incident is triggered.
- Adjusting Google Ads bids based on the severity of PagerDuty incidents.
- Sending alerts to PagerDuty when Google Ads performance drops significantly.
- Creating PagerDuty incidents from new or critical Google Ads disapprovals.
- Resuming Google Ads campaigns once PagerDuty incidents are resolved.
How reliable is the PagerDuty integration on Latenode?
Latenode's integration ensures reliable data transfer between PagerDuty and Google Ads through robust error handling and monitoring.
Are there any limitations to the PagerDuty and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by PagerDuty and Google Ads APIs may affect high-volume workflows.
- Custom fields in PagerDuty might require manual mapping in Latenode.
- Complex logic may require JavaScript code blocks for advanced customization.