How to connect PagerDuty and Google Business Profile
Create a New Scenario to Connect PagerDuty and Google Business Profile
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a PagerDuty, triggered by another scenario, or executed manually (for testing purposes). In most cases, PagerDuty or Google Business Profile will be your first step. To do this, click "Choose an app," find PagerDuty or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the PagerDuty Node
Select the PagerDuty node from the app selection panel on the right.

PagerDuty
Configure the PagerDuty
Click on the PagerDuty node to configure it. You can modify the PagerDuty URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the PagerDuty node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the PagerDuty and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the PagerDuty and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring PagerDuty, Google Business Profile, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the PagerDuty and Google Business Profile integration works as expected. Depending on your setup, data should flow between PagerDuty and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect PagerDuty and Google Business Profile
PagerDuty + Google Business Profile + Slack: When a PagerDuty incident is resolved, a positive update is posted to Google Business Profile. A Slack message is then sent to a specified channel to notify the team of the resolution and the update.
Google Business Profile + Google Sheets + PagerDuty: When a new or updated review is posted on Google Business Profile, the review details are added to a Google Sheet. If the review contains negative keywords (e.g., 'bad', 'terrible'), a PagerDuty incident is triggered to escalate the feedback.
PagerDuty and Google Business Profile integration alternatives
About PagerDuty
Integrate PagerDuty alerts into Latenode to automate incident response. Create flows that trigger actions based on alert severity, like escalating to specific channels or running diagnostic scripts. Centralize incident data and automate follow-ups. Using Latenode gives you a customizable, scalable response system without complex coding.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ PagerDuty and Google Business Profile
How can I connect my PagerDuty account to Google Business Profile using Latenode?
To connect your PagerDuty account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select PagerDuty and click on "Connect".
- Authenticate your PagerDuty and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I escalate negative reviews immediately to on-call staff?
Yes, you can! Latenode allows real-time alerts based on Google Business Profile reviews. Route urgent issues directly to PagerDuty for immediate action, improving response times and customer satisfaction.
What types of tasks can I perform by integrating PagerDuty with Google Business Profile?
Integrating PagerDuty with Google Business Profile allows you to perform various tasks, including:
- Create PagerDuty incidents from critical Google Business Profile review updates.
- Automatically notify on-call teams of significant changes to business information.
- Trigger service restoration workflows based on customer feedback patterns.
- Escalate severe incidents impacting online reputation to relevant responders.
- Log incident details directly from PagerDuty into Google Business Profile insights.
HowdoIcustomizePagerDutyincidentcreationbasedonreviewcontent?
Latenode lets you use JavaScript or AI steps to parse review content. Filter by keywords, sentiment, and rating to tailor PagerDuty alerts for efficiency.
Are there any limitations to the PagerDuty and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits from PagerDuty and Google Business Profile APIs apply.
- Historical data migration between the services is not directly supported.
- Complex custom logic may require JavaScript coding within Latenode workflows.