How to connect Paperform and Google Business Profile
Create a New Scenario to Connect Paperform and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Paperform, triggered by another scenario, or executed manually (for testing purposes). In most cases, Paperform or Google Business Profile will be your first step. To do this, click "Choose an app," find Paperform or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Paperform Node
Select the Paperform node from the app selection panel on the right.


Paperform

Configure the Paperform
Click on the Paperform node to configure it. You can modify the Paperform URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Paperform node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


Paperform
⚙

Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Paperform and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Paperform and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Google Business Profile
Trigger on Webhook
⚙

Paperform
⚙
⚙
Iterator
⚙
Webhook response


Save and Activate the Scenario
After configuring Paperform, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Paperform and Google Business Profile integration works as expected. Depending on your setup, data should flow between Paperform and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Paperform and Google Business Profile
Paperform + Google Business Profile + Slack: When a new form submission is received in Paperform, create a post on Google Business Profile with the feedback, and then send a notification to a Slack channel.
Google Business Profile + Paperform + Google Sheets: When a new review is posted on Google Business Profile, the review details are captured and appended to a specified Google Sheet for tracking and analysis via Paperform.
Paperform and Google Business Profile integration alternatives

About Paperform
Automate form data handling with Paperform and Latenode. Collect responses and trigger follow-up actions: add leads to your CRM, create tasks in project management tools, or generate personalized documents. Latenode lets you process Paperform submissions with flexible logic, AI, and direct API integrations to scale your workflows without code.
Similar apps
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Related categories
See how Latenode works
FAQ Paperform and Google Business Profile
How can I connect my Paperform account to Google Business Profile using Latenode?
To connect your Paperform account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Paperform and click on "Connect".
- Authenticate your Paperform and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from Paperform submissions?
Yes, with Latenode! Automatically update your Google Business Profile using new data from Paperform. Maintain accurate business info without manual updates—saving time and preventing errors.
What types of tasks can I perform by integrating Paperform with Google Business Profile?
Integrating Paperform with Google Business Profile allows you to perform various tasks, including:
- Automatically creating Google Business Profile posts from Paperform submissions.
- Updating business hours on Google Business Profile based on Paperform responses.
- Adding new products to Google Business Profile based on form data.
- Managing customer reviews by forwarding new reviews to Paperform for analysis.
- Collecting customer feedback via Paperform and posting positive testimonials.
Can I use JavaScript with Paperform in Latenode workflows?
Yes, you can use JavaScript in Latenode to manipulate Paperform data, create custom logic, or extend the integration's capabilities beyond the standard features.
Are there any limitations to the Paperform and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Paperform and Google Business Profile APIs may affect workflow speed.
- Complex data transformations may require JavaScript knowledge.
- Changes to the Paperform or Google Business Profile APIs could require workflow adjustments.