How to connect Paperform and Instagram for Business
Create a New Scenario to Connect Paperform and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Paperform, triggered by another scenario, or executed manually (for testing purposes). In most cases, Paperform or Instagram for Business will be your first step. To do this, click "Choose an app," find Paperform or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Paperform Node
Select the Paperform node from the app selection panel on the right.


Paperform

Configure the Paperform
Click on the Paperform node to configure it. You can modify the Paperform URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Paperform node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Paperform and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Paperform and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Paperform, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Paperform and Instagram for Business integration works as expected. Depending on your setup, data should flow between Paperform and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Paperform and Instagram for Business
Paperform + Instagram for Business + Google Sheets: When a new form submission is received in Paperform (e.g., a contest entry), the automation creates a photo post on Instagram announcing the winner and logs the submission details in a Google Sheet.
Instagram for Business + Paperform + Slack: When a new media is posted on Instagram account, send the user a personalized Paperform and notify sales team in Slack.
Paperform and Instagram for Business integration alternatives

About Paperform
Automate form data handling with Paperform and Latenode. Collect responses and trigger follow-up actions: add leads to your CRM, create tasks in project management tools, or generate personalized documents. Latenode lets you process Paperform submissions with flexible logic, AI, and direct API integrations to scale your workflows without code.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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FAQ Paperform and Instagram for Business
How can I connect my Paperform account to Instagram for Business using Latenode?
To connect your Paperform account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Paperform and click on "Connect".
- Authenticate your Paperform and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post form responses as Instagram captions?
Yes, you can! Latenode's visual editor makes it easy. Automatically create posts from Paperform data and schedule them, saving time and boosting your content strategy.
What types of tasks can I perform by integrating Paperform with Instagram for Business?
Integrating Paperform with Instagram for Business allows you to perform various tasks, including:
- Creating Instagram posts from new Paperform submissions.
- Automatically updating your Instagram bio with form data.
- Sending direct messages upon form completion.
- Tracking engagement metrics from Instagram in Paperform.
- Adding form submitter info to an Instagram Close Friends list.
Can I use JavaScript to transform Paperform data before posting to Instagram?
Yes! Latenode allows you to use JavaScript code blocks to manipulate Paperform data before sending it to Instagram, enabling complex transformations.
Are there any limitations to the Paperform and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API has rate limits, affecting high-volume posting.
- Some advanced Instagram features are not available via the API.
- File size limits may apply when uploading images via automation.