How to connect Paperform and Serper
Create a New Scenario to Connect Paperform and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Paperform, triggered by another scenario, or executed manually (for testing purposes). In most cases, Paperform or Serper will be your first step. To do this, click "Choose an app," find Paperform or Serper, and select the appropriate trigger to start the scenario.

Add the Paperform Node
Select the Paperform node from the app selection panel on the right.


Paperform

Configure the Paperform
Click on the Paperform node to configure it. You can modify the Paperform URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Paperform node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Paperform and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Paperform and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Paperform, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Paperform and Serper integration works as expected. Depending on your setup, data should flow between Paperform and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Paperform and Serper
Paperform + Serper + Slack: When a new form submission is received in Paperform, the content is analyzed for negative feedback. If negative feedback is detected (requires implementation within a code block), Serper searches for related solutions. The search results, along with the original feedback, are then sent to a designated Slack channel to alert the support team.
Serper + Paperform + Google Sheets: Serper monitors for trending search terms. When a new trending term is identified (requires implementation within a code block to identify new trends), a Paperform survey is automatically created and sent out to a target audience. The survey responses are then collected and added to a Google Sheet for analysis.
Paperform and Serper integration alternatives

About Paperform
Automate form data handling with Paperform and Latenode. Collect responses and trigger follow-up actions: add leads to your CRM, create tasks in project management tools, or generate personalized documents. Latenode lets you process Paperform submissions with flexible logic, AI, and direct API integrations to scale your workflows without code.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Paperform and Serper
How can I connect my Paperform account to Serper using Latenode?
To connect your Paperform account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Paperform and click on "Connect".
- Authenticate your Paperform and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically analyze Paperform responses using Serper's data?
Yes, you can! Latenode lets you trigger Serper searches based on Paperform entries, enriching your data with real-time insights for better analysis and decision-making.
What types of tasks can I perform by integrating Paperform with Serper?
Integrating Paperform with Serper allows you to perform various tasks, including:
- Extract keywords from form submissions and analyze search trends.
- Automatically generate reports based on Paperform data using Serper insights.
- Enrich form submissions with SERP data for lead qualification.
- Monitor brand mentions in search results triggered by form responses.
- Create personalized follow-up messages based on user-submitted data and search results.
How does Latenode handle Paperform webhooks?
Latenode efficiently manages Paperform webhooks, ensuring real-time data transfer and seamless workflow automation even with large volumes.
Are there any limitations to the Paperform and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Paperform and Serper APIs may affect high-volume workflows.
- Complex data transformations may require JavaScript knowledge within Latenode.
- Changes to Paperform or Serper API structures could require workflow adjustments.