Pinterest and Facebook Conversions Integration

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Connect Pinterest to Facebook Conversions and track ad performance across platforms. Latenode's visual editor and affordable execution-based pricing make it easier to optimize campaigns and scale your ad spend efficiently.

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Pinterest

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Pinterest and Facebook Conversions

Create a New Scenario to Connect Pinterest and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pinterest, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pinterest or Facebook Conversions will be your first step. To do this, click "Choose an app," find Pinterest or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Pinterest Node

Select the Pinterest node from the app selection panel on the right.

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Pinterest

Configure the Pinterest

Click on the Pinterest node to configure it. You can modify the Pinterest URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Pinterest

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Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Pinterest node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Connect Facebook Conversions

Sign In

Run node once

Configure the Pinterest and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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The action ID

Run node once

Set Up the Pinterest and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Pinterest, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Pinterest and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Pinterest and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Pinterest and Facebook Conversions

Shopify + Pinterest + Facebook Conversions: When a new order is placed in Shopify, create a pin on Pinterest to promote the product. Then, send a conversion event to Facebook Conversions to track the ad performance.

Facebook Conversions + Pinterest + Google Sheets: When a conversion event is received from Facebook Conversions, fetch relevant ad metrics from Pinterest and store both in a Google Sheet for analysis and reporting.

Pinterest and Facebook Conversions integration alternatives

About Pinterest

Automate Pinterest tasks within Latenode. Pin, repin, and manage boards based on triggers from other apps. Automate content curation, schedule pins, and track performance—all inside your workflows. Connect Pinterest to your marketing stack, enrich data, and scale your campaigns without code.

Similar apps

Related categories

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Pinterest and Facebook Conversions

How can I connect my Pinterest account to Facebook Conversions using Latenode?

To connect your Pinterest account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Pinterest and click on "Connect".
  • Authenticate your Pinterest and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Pinterest ad conversions in Facebook?

Yes, you can! Latenode's flexible logic allows precise event tracking, sending Pinterest conversion data to Facebook, optimizing ad spend and improving ROI.

What types of tasks can I perform by integrating Pinterest with Facebook Conversions?

Integrating Pinterest with Facebook Conversions allows you to perform various tasks, including:

  • Automatically logging Pinterest lead ad conversions in Facebook.
  • Creating custom audiences in Facebook based on Pinterest engagement.
  • Tracking purchases originating from Pinterest ads in Facebook.
  • Syncing Pinterest catalog updates to Facebook product catalogs.
  • Reporting consolidated ad performance across both platforms.

How do I handle errors with Pinterest API in Latenode?

Latenode offers built-in error handling and logging, allowing you to identify and resolve Pinterest API issues efficiently.

Are there any limitations to the Pinterest and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Pinterest and Facebook APIs may affect data transfer frequency.
  • Custom conversions require precise setup in both Pinterest and Facebook.
  • Historical data synchronization may require custom scripting.

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