How to connect Pinterest and Facebook Lead Ads
Create a New Scenario to Connect Pinterest and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pinterest, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pinterest or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Pinterest or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Pinterest Node
Select the Pinterest node from the app selection panel on the right.

Configure the Pinterest
Click on the Pinterest node to configure it. You can modify the Pinterest URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Pinterest node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Pinterest and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pinterest and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Lead Ads
Trigger on Webhook
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Save and Activate the Scenario
After configuring Pinterest, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Pinterest and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Pinterest and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pinterest and Facebook Lead Ads
Facebook Lead Ads + Google Sheets + Pinterest: When a new lead is submitted through Facebook Lead Ads, the lead's details are added to a Google Sheet. Then, Pinterest is used to find relevant images to add as a comment in the Google Sheet for visual context.
Facebook Lead Ads + Mailchimp + Pinterest: When a new lead comes in through Facebook Lead Ads, they are added to a Mailchimp list. Pinterest can be used to find relevant images to include in email marketing campaigns targeted at that list.
Pinterest and Facebook Lead Ads integration alternatives
About Pinterest
Automate Pinterest tasks within Latenode. Pin, repin, and manage boards based on triggers from other apps. Automate content curation, schedule pins, and track performance—all inside your workflows. Connect Pinterest to your marketing stack, enrich data, and scale your campaigns without code.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Pinterest and Facebook Lead Ads
How can I connect my Pinterest account to Facebook Lead Ads using Latenode?
To connect your Pinterest account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pinterest and click on "Connect".
- Authenticate your Pinterest and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I retarget leads from Facebook on Pinterest?
Yes, you can! Latenode’s flexible workflow builder lets you automatically create Pinterest audiences from Facebook Lead Ads, improving ad relevance & conversion rates.
What types of tasks can I perform by integrating Pinterest with Facebook Lead Ads?
Integrating Pinterest with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically adding Facebook leads as Pinterest audience segments.
- Creating custom Pinterest ads based on Facebook lead data.
- Sending personalized welcome messages to new leads via Pinterest.
- Tracking lead source and conversion across both platforms.
- Updating lead information in a CRM from both platforms.
How do I filter Facebook leads before adding to Pinterest audiences?
Latenode lets you use no-code logic, JavaScript, or AI to precisely filter leads, ensuring only qualified leads are added to Pinterest.
Are there any limitations to the Pinterest and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API limits on Pinterest and Facebook Lead Ads may affect data transfer volume.
- Custom field mapping requires careful configuration for optimal data sync.
- Real-time data synchronization depends on the frequency of workflow triggers.