How to connect Pipedrive and Facebook Pages
Create a New Scenario to Connect Pipedrive and Facebook Pages
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Facebook Pages will be your first step. To do this, click "Choose an app," find Pipedrive or Facebook Pages, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node
Select the Pipedrive node from the app selection panel on the right.


Pipedrive

Configure the Pipedrive
Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Pages Node
Next, click the plus (+) icon on the Pipedrive node, select Facebook Pages from the list of available apps, and choose the action you need from the list of nodes within Facebook Pages.


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Authenticate Facebook Pages
Now, click the Facebook Pages node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Pages settings. Authentication allows you to use Facebook Pages through Latenode.
Configure the Pipedrive and Facebook Pages Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipedrive and Facebook Pages Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Pages
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Pipedrive, Facebook Pages, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Pipedrive and Facebook Pages integration works as expected. Depending on your setup, data should flow between Pipedrive and Facebook Pages (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipedrive and Facebook Pages
Pipedrive + Facebook Pages + Slack: When a deal is updated in Pipedrive (specifically, when its status changes to 'won' or 'closed'), a celebratory message is automatically posted to a specified Facebook Page. The sales team is then notified via a Slack channel message, highlighting the successful deal.
Facebook Pages + Pipedrive + Mailchimp: When a new post is added to a Facebook Page, the automation checks for new likes and adds each user who liked the post as a new lead in Pipedrive. These leads are then subscribed to a specific newsletter in Mailchimp to further engage them.
Pipedrive and Facebook Pages integration alternatives

About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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See how Latenode works
FAQ Pipedrive and Facebook Pages
How can I connect my Pipedrive account to Facebook Pages using Latenode?
To connect your Pipedrive account to Facebook Pages on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipedrive and click on "Connect".
- Authenticate your Pipedrive and Facebook Pages accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Pipedrive deals from Facebook leads?
Yes, easily! Latenode lets you build custom workflows to instantly create Pipedrive deals from new Facebook leads, saving time and ensuring faster follow-up.
What types of tasks can I perform by integrating Pipedrive with Facebook Pages?
Integrating Pipedrive with Facebook Pages allows you to perform various tasks, including:
- Create new Pipedrive deals from Facebook lead ad submissions.
- Post Pipedrive deal updates as page updates on Facebook Pages.
- Add new Pipedrive contacts from Facebook Page interactions.
- Trigger Facebook Page messages when a Pipedrive deal reaches a stage.
- Update Pipedrive deals with data collected from Facebook Page polls.
How can I filter Facebook Pages data before updating Pipedrive?
Use Latenode's visual editor and JavaScript blocks to precisely filter Facebook Pages data before syncing with Pipedrive, ensuring data accuracy.
Are there any limitations to the Pipedrive and Facebook Pages integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Facebook Pages data prior to integration setup may not be accessible.
- Rate limits imposed by the Facebook API can affect the frequency of data synchronization.
- Custom field mappings might require JavaScript for complex transformations.