How to connect Pipedrive and Formaloo
Create a New Scenario to Connect Pipedrive and Formaloo
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Formaloo will be your first step. To do this, click "Choose an app," find Pipedrive or Formaloo, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node
Select the Pipedrive node from the app selection panel on the right.


Pipedrive

Configure the Pipedrive
Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formaloo Node
Next, click the plus (+) icon on the Pipedrive node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.


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Formaloo

Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the Pipedrive and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipedrive and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Formaloo
Trigger on Webhook
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Pipedrive
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Pipedrive, Formaloo, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Pipedrive and Formaloo integration works as expected. Depending on your setup, data should flow between Pipedrive and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipedrive and Formaloo
Formaloo + Pipedrive + Slack: When a new row is added in Formaloo (e.g., a lead form), the automation creates a new lead in Pipedrive and sends a notification to a designated Slack channel to alert the sales team about the new lead.
Formaloo + Pipedrive + Google Sheets: When a new row is added in Formaloo (e.g., a survey response), the automation updates a person's details in Pipedrive and then logs the survey information in a Google Sheet for further analysis.
Pipedrive and Formaloo integration alternatives

About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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See how Latenode works
FAQ Pipedrive and Formaloo
How can I connect my Pipedrive account to Formaloo using Latenode?
To connect your Pipedrive account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipedrive and click on "Connect".
- Authenticate your Pipedrive and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Pipedrive deals to Formaloo?
Yes, you can! With Latenode, automatically sync new Pipedrive deals as entries in Formaloo. This ensures your data is consistent and provides up-to-date business insights.
What types of tasks can I perform by integrating Pipedrive with Formaloo?
Integrating Pipedrive with Formaloo allows you to perform various tasks, including:
- Create new Formaloo entries when a new deal is created in Pipedrive.
- Update Formaloo entries when a deal's stage changes in Pipedrive.
- Send customized email notifications based on Formaloo responses.
- Generate reports combining Pipedrive sales data with Formaloo insights.
- Automatically trigger Pipedrive activities from specific Formaloo entries.
Can I use JavaScript to transform data between Pipedrive and Formaloo?
Yes, Latenode's JavaScript blocks let you transform data, handle complex logic, and customize the data flow beyond standard integration options.
Are there any limitations to the Pipedrive and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require advanced JavaScript knowledge.
- Rate limits imposed by Pipedrive and Formaloo API may affect performance.
- Historical data migration may require custom workflow design and execution.