Pipedrive and Google Business Profile Integration

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Pipedrive

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Pipedrive and Google Business Profile

Create a New Scenario to Connect Pipedrive and Google Business Profile

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Google Business Profile will be your first step. To do this, click "Choose an app," find Pipedrive or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node

Select the Pipedrive node from the app selection panel on the right.

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Pipedrive

Configure the Pipedrive

Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Pipedrive node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Configure the Pipedrive and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Pipedrive and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Pipedrive, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Pipedrive and Google Business Profile integration works as expected. Depending on your setup, data should flow between Pipedrive and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Pipedrive and Google Business Profile

Pipedrive + Slack + Google Business Profile: When a deal is marked as won in Pipedrive, a congratulatory message is sent to a specified Slack channel, and a post is created on Google Business Profile announcing the win.

Google Business Profile + Pipedrive + Google Sheets: When a new review is posted on Google Business Profile, the review details and sentiment are added as a lead in Pipedrive and appended to a Google Sheet for tracking and analysis.

Pipedrive and Google Business Profile integration alternatives

About Pipedrive

Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

See how Latenode works

FAQ Pipedrive and Google Business Profile

How can I connect my Pipedrive account to Google Business Profile using Latenode?

To connect your Pipedrive account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Pipedrive and click on "Connect".
  • Authenticate your Pipedrive and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update deal status from Google Business Profile reviews?

Yes, you can! Latenode allows you to automate this process. Improve response times and ensure your sales team is always informed by triggering actions based on customer feedback.

What types of tasks can I perform by integrating Pipedrive with Google Business Profile?

Integrating Pipedrive with Google Business Profile allows you to perform various tasks, including:

  • Create Pipedrive deals from new Google Business Profile inquiries.
  • Send review requests to Pipedrive contacts after deal completion.
  • Update Pipedrive deal stages based on Google Business Profile reviews.
  • Track Google Business Profile review sentiment in Pipedrive notes.
  • Automatically respond to positive reviews via Google Business Profile.

How can I trigger Pipedrive actions based on GBP reviews?

Use Latenode’s visual editor to connect Google Business Profile review triggers to Pipedrive actions. Set custom filters and logic for advanced automation.

Are there any limitations to the Pipedrive and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Pipedrive and Google Business Profile APIs may affect performance.
  • Custom field mapping requires familiarity with Pipedrive and Google Business Profile data structures.
  • Historical data migration from Google Business Profile to Pipedrive needs manual configuration.

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