How to connect Pipedrive and Instagram for Business
Create a New Scenario to Connect Pipedrive and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Instagram for Business will be your first step. To do this, click "Choose an app," find Pipedrive or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node
Select the Pipedrive node from the app selection panel on the right.


Pipedrive

Configure the Pipedrive
Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Pipedrive node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Pipedrive and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipedrive and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Pipedrive, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Pipedrive and Instagram for Business integration works as expected. Depending on your setup, data should flow between Pipedrive and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipedrive and Instagram for Business
Pipedrive + Instagram for Business + Slack: When a deal is updated to 'won' in Pipedrive, a photo is posted to Instagram with a customer success story, and a notification is sent to a Slack channel.
Facebook Lead Ads + Pipedrive + Slack: When a new lead is captured from Facebook Lead Ads, a new deal is created in Pipedrive, and a notification is sent to a Slack channel.
Pipedrive and Instagram for Business integration alternatives

About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Pipedrive and Instagram for Business
How can I connect my Pipedrive account to Instagram for Business using Latenode?
To connect your Pipedrive account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipedrive and click on "Connect".
- Authenticate your Pipedrive and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Pipedrive deals from new Instagram leads?
Yes, you can! Latenode's visual editor makes it easy to map Instagram lead data to Pipedrive fields, ensuring seamless deal creation and efficient lead management. Close more deals faster.
What types of tasks can I perform by integrating Pipedrive with Instagram for Business?
Integrating Pipedrive with Instagram for Business allows you to perform various tasks, including:
- Create Pipedrive deals from new Instagram for Business leads.
- Update Pipedrive contacts with Instagram for Business engagement data.
- Send personalized messages to Instagram for Business from Pipedrive.
- Track campaign performance across Pipedrive and Instagram for Business.
- Automatically post Pipedrive deal updates to Instagram for Business stories.
HowcanIautomaticallyenrichPipedrivedealswithInstagramdata?
Use Latenode's data mapping to automatically pull audience insights,engagementmetrics,andprofileinformationfromInstagramforBusinesstoPipedrive.
Are there any limitations to the Pipedrive and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect high-volume workflows.
- Custom field mappings in Pipedrive require familiarity with Latenode's expression editor.
- Advanced Instagram for Business features may require custom JavaScript blocks.