How to connect Pipefy and Facebook Conversions
Create a New Scenario to Connect Pipefy and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipefy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipefy or Facebook Conversions will be your first step. To do this, click "Choose an app," find Pipefy or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Pipefy Node
Select the Pipefy node from the app selection panel on the right.


Pipefy

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Pipefy node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Pipefy and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipefy and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Pipefy
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Pipefy, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Pipefy and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Pipefy and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipefy and Facebook Conversions
Pipefy + Google Sheets + Facebook Conversions: When a card is created in Pipefy, its details are added to a Google Sheet. Subsequently, a Facebook Conversion event is sent to track the new lead or deal source.
Facebook Conversions + Pipefy + Slack: When a Facebook conversion event occurs, a new card is created in Pipefy to manage the lead. The sales team is then notified via Slack about the new Pipefy card.
Pipefy and Facebook Conversions integration alternatives

About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI — without step limits or vendor lock-in.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Pipefy and Facebook Conversions
How can I connect my Pipefy account to Facebook Conversions using Latenode?
To connect your Pipefy account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipefy and click on "Connect".
- Authenticate your Pipefy and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track leads from Pipefy in Facebook Conversions?
Yes, you can! Latenode enables seamless data transfer from Pipefy to Facebook Conversions, allowing you to track lead progress and optimize ad campaigns for better ROI.
What types of tasks can I perform by integrating Pipefy with Facebook Conversions?
Integrating Pipefy with Facebook Conversions allows you to perform various tasks, including:
- Create Facebook Conversions events when new Pipefy cards are created.
- Update Facebook Conversions events based on changes in Pipefy card status.
- Send custom event data from Pipefy to Facebook Conversions.
- Automatically create custom audiences in Facebook based on Pipefy data.
- Trigger lead nurturing campaigns in Facebook using Pipefy information.
Can I use custom JavaScript within my Pipefy and Facebook Conversions automation?
Yes! Latenode lets you add JavaScript code to transform data and create advanced logic beyond simple integrations, tailoring workflows to your exact needs.
Are there any limitations to the Pipefy and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration might require a custom approach.
- Complex data transformations may require JavaScript knowledge.
- Rate limits of Pipefy and Facebook Conversions APIs apply.