Pipefy and Facebook Lead Ads Integration

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Automatically add new Facebook Lead Ads leads to Pipefy as cards, streamlining your sales pipeline. Latenode's visual editor makes it easier to customize lead routing logic, and pay-by-execution pricing ensures efficient scaling.

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Pipefy

Facebook Lead Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Pipefy and Facebook Lead Ads

Create a New Scenario to Connect Pipefy and Facebook Lead Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipefy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipefy or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Pipefy or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Pipefy Node

Select the Pipefy node from the app selection panel on the right.

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Pipefy

Configure the Pipefy

Click on the Pipefy node to configure it. You can modify the Pipefy URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Facebook Lead Ads Node

Next, click the plus (+) icon on the Pipefy node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads

Authenticate Facebook Lead Ads

Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.

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Configure the Pipefy and Facebook Lead Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Pipefy and Facebook Lead Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Pipefy, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Pipefy and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Pipefy and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Pipefy and Facebook Lead Ads

Facebook Lead Ads + Pipefy + Slack: When a new lead is submitted through Facebook Lead Ads, a new card is created in Pipefy to manage the lead. A notification is then sent to a designated Slack channel to alert the team.

Facebook Lead Ads + Pipefy + Google Sheets: Captures new leads from Facebook Lead Ads, creates a corresponding card in Pipefy for tracking, and logs the lead's information in a Google Sheet for detailed analysis and reporting.

Pipefy and Facebook Lead Ads integration alternatives

About Pipefy

Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI — without step limits or vendor lock-in.

About Facebook Lead Ads

Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.

See how Latenode works

FAQ Pipefy and Facebook Lead Ads

How can I connect my Pipefy account to Facebook Lead Ads using Latenode?

To connect your Pipefy account to Facebook Lead Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Pipefy and click on "Connect".
  • Authenticate your Pipefy and Facebook Lead Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Pipefy cards from new Facebook leads?

Yes, you can! Latenode’s visual editor makes it easy to map lead data to Pipefy cards, instantly streamlining lead management and improving response times.

What types of tasks can I perform by integrating Pipefy with Facebook Lead Ads?

Integrating Pipefy with Facebook Lead Ads allows you to perform various tasks, including:

  • Create new Pipefy cards from new Facebook Lead Ads submissions.
  • Update existing Pipefy cards with new information from Facebook Lead Ads.
  • Send notifications to your team when a new lead is captured.
  • Filter leads based on criteria before creating a Pipefy card.
  • Enrich lead data with AI before creating a Pipefy card.

Can I use JavaScript to transform data between the apps?

Yes! Latenode lets you use JavaScript code blocks to format and transform data, adding advanced flexibility to your workflows.

Are there any limitations to the Pipefy and Facebook Lead Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical lead data prior to integration setup isn't automatically synced.
  • Complex data transformations may require JavaScript knowledge.
  • Facebook Lead Ads API rate limits still apply within Latenode workflows.

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