How to connect Pipefy and Omnisend
Create a New Scenario to Connect Pipefy and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipefy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipefy or Omnisend will be your first step. To do this, click "Choose an app," find Pipefy or Omnisend, and select the appropriate trigger to start the scenario.

Add the Pipefy Node
Select the Pipefy node from the app selection panel on the right.


Pipefy

Add the Omnisend Node
Next, click the plus (+) icon on the Pipefy node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


Pipefy
⚙
Omnisend

Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Pipefy and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipefy and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Omnisend
Trigger on Webhook
⚙

Pipefy
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Pipefy, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Pipefy and Omnisend integration works as expected. Depending on your setup, data should flow between Pipefy and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipefy and Omnisend
Pipefy + Slack + Omnisend: When a new card is created in Pipefy, a message is sent to a designated Slack channel. Then, Omnisend sends a welcome email to the contact associated with the Pipefy card, if available.
Omnisend + Pipefy + Google Sheets: Tracks Omnisend email campaign performance. When a customer event is triggered in Omnisend, a new card is created in Pipefy, and the campaign results are recorded in a Google Sheet.
Pipefy and Omnisend integration alternatives

About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI — without step limits or vendor lock-in.
Related categories
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
Related categories
See how Latenode works
FAQ Pipefy and Omnisend
How can I connect my Pipefy account to Omnisend using Latenode?
To connect your Pipefy account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipefy and click on "Connect".
- Authenticate your Pipefy and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Omnisend contacts from new Pipefy entries?
Yes, you can! Latenode allows you to automatically update Omnisend contacts whenever a new entry is created in Pipefy. This keeps your contact lists synchronized and improves marketing campaign targeting.
What types of tasks can I perform by integrating Pipefy with Omnisend?
Integrating Pipefy with Omnisend allows you to perform various tasks, including:
- Add new Pipefy leads to Omnisend as contacts.
- Trigger Omnisend email sequences on Pipefy stage changes.
- Update contact properties in Omnisend from Pipefy data.
- Send SMS notifications via Omnisend for critical Pipefy events.
- Segment Omnisend contacts based on Pipefy fields using Latenode's logic.
How secure is connecting Pipefy to Omnisend through Latenode?
Latenode uses secure authentication protocols and encryption to protect your data during the Pipefy and Omnisend integration process, ensuring data privacy and compliance.
Are there any limitations to the Pipefy and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Pipefy and Omnisend may affect high-volume data transfers.
- Complex data transformations might require custom JavaScript code in Latenode.
- Custom fields in Pipefy may need manual mapping to corresponding Omnisend fields.