How to connect PostgreSQL and Facebook Conversions
Create a New Scenario to Connect PostgreSQL and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a PostgreSQL, triggered by another scenario, or executed manually (for testing purposes). In most cases, PostgreSQL or Facebook Conversions will be your first step. To do this, click "Choose an app," find PostgreSQL or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the PostgreSQL Node
Select the PostgreSQL node from the app selection panel on the right.


PostgreSQL

Configure the PostgreSQL
Click on the PostgreSQL node to configure it. You can modify the PostgreSQL URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the PostgreSQL node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the PostgreSQL and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the PostgreSQL and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring PostgreSQL, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the PostgreSQL and Facebook Conversions integration works as expected. Depending on your setup, data should flow between PostgreSQL and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect PostgreSQL and Facebook Conversions
Shopify + PostgreSQL + Facebook Conversions: When a new order is placed in Shopify, the order details are logged in a PostgreSQL database. Subsequently, a conversion event is sent to Facebook Conversions for ad optimization.
Facebook Conversions + PostgreSQL + Google Sheets: When a new conversion event is received from Facebook Conversions, it is logged in a PostgreSQL database. The data is then summarized and appended to a Google Sheet for reporting purposes.
PostgreSQL and Facebook Conversions integration alternatives

About PostgreSQL
Use PostgreSQL in Latenode to automate database tasks. Build flows that react to database changes or use stored data to trigger actions in other apps. Automate reporting, data backups, or sync data across systems without code. Scale complex data workflows easily within Latenode's visual editor.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ PostgreSQL and Facebook Conversions
How can I connect my PostgreSQL account to Facebook Conversions using Latenode?
To connect your PostgreSQL account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select PostgreSQL and click on "Connect".
- Authenticate your PostgreSQL and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using customer data?
Yes, you can! Latenode simplifies this by automating data flow from PostgreSQL to Facebook Conversions. Track ROI and optimize campaigns with ease using detailed customer insights.
What types of tasks can I perform by integrating PostgreSQL with Facebook Conversions?
Integrating PostgreSQL with Facebook Conversions allows you to perform various tasks, including:
- Syncing customer data to create custom audiences for targeted ads.
- Sending conversion events from your database to Facebook Conversions API.
- Updating lead information in Facebook Conversions based on database changes.
- Automating A/B test result analysis by syncing PostgreSQL data to Facebook.
- Triggering personalized ads based on specific customer actions tracked in PostgreSQL.
How does Latenode handle large PostgreSQL datasets?
Latenode efficiently processes large datasets using optimized data streaming and transformation techniques, ensuring seamless integration with Facebook Conversions, regardless of scale.
Are there any limitations to the PostgreSQL and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync may take time depending on the size of your PostgreSQL database.
- Complex data transformations may require JavaScript coding within Latenode.
- Facebook Conversions API rate limits apply to the volume of data sent.