How to connect PostgreSQL and Omnisend
Create a New Scenario to Connect PostgreSQL and Omnisend
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a PostgreSQL, triggered by another scenario, or executed manually (for testing purposes). In most cases, PostgreSQL or Omnisend will be your first step. To do this, click "Choose an app," find PostgreSQL or Omnisend, and select the appropriate trigger to start the scenario.

Add the PostgreSQL Node
Select the PostgreSQL node from the app selection panel on the right.


PostgreSQL

Configure the PostgreSQL
Click on the PostgreSQL node to configure it. You can modify the PostgreSQL URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the PostgreSQL node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.


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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the PostgreSQL and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the PostgreSQL and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring PostgreSQL, Omnisend, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the PostgreSQL and Omnisend integration works as expected. Depending on your setup, data should flow between PostgreSQL and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect PostgreSQL and Omnisend
Shopify + PostgreSQL + Omnisend: When a new customer is created in Shopify, their information is added to a PostgreSQL database, and then they are added as a contact to Omnisend for email marketing campaigns.
Omnisend + PostgreSQL + Google Sheets: When a new contact is created or updated in Omnisend, their information is saved to a PostgreSQL database. The data is also logged in a Google Sheet for tracking and analysis.
PostgreSQL and Omnisend integration alternatives

About PostgreSQL
Use PostgreSQL in Latenode to automate database tasks. Build flows that react to database changes or use stored data to trigger actions in other apps. Automate reporting, data backups, or sync data across systems without code. Scale complex data workflows easily within Latenode's visual editor.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ PostgreSQL and Omnisend
How can I connect my PostgreSQL account to Omnisend using Latenode?
To connect your PostgreSQL account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select PostgreSQL and click on "Connect".
- Authenticate your PostgreSQL and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I synchronize customer data between PostgreSQL and Omnisend?
Yes, you can! Latenode's visual editor simplifies data synchronization, ensuring your customer data is consistent across platforms, improving targeting and personalization.
What types of tasks can I perform by integrating PostgreSQL with Omnisend?
Integrating PostgreSQL with Omnisend allows you to perform various tasks, including:
- Automatically adding new PostgreSQL database entries as Omnisend subscribers.
- Triggering personalized Omnisend email sequences based on database updates.
- Updating PostgreSQL records when a subscriber interacts with an Omnisend campaign.
- Segmenting Omnisend contacts based on data stored in your PostgreSQL database.
- Creating backup Omnisend data in PostgreSQL for detailed analysis and reporting.
Can I use custom SQL queries with my PostgreSQL integration?
Yes, Latenode supports custom SQL queries, enabling you to extract specific data for your Omnisend automations, providing flexibility in data handling.
Are there any limitations to the PostgreSQL and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript code.
- High-volume data transfers can be subject to rate limits of both services.
- Initial setup requires a basic understanding of database structures.