How to connect Postmark and Facebook Conversions
Create a New Scenario to Connect Postmark and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Postmark, triggered by another scenario, or executed manually (for testing purposes). In most cases, Postmark or Facebook Conversions will be your first step. To do this, click "Choose an app," find Postmark or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Postmark Node
Select the Postmark node from the app selection panel on the right.


Postmark

Configure the Postmark
Click on the Postmark node to configure it. You can modify the Postmark URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Postmark node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Postmark and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Postmark and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Postmark, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Postmark and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Postmark and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Postmark and Facebook Conversions
Shopify + Postmark + Facebook Conversions: When a new order is placed in Shopify, Postmark sends a confirmation email, and Facebook Conversions tracks the purchase event for ad optimization.
Facebook Conversions + Postmark + Google Sheets: Logs Facebook conversion data to a Google Sheet. If an error occurs during the process, it sends an alert email via Postmark and logs the error details in the Google Sheet for debugging.
Postmark and Facebook Conversions integration alternatives

About Postmark
Use Postmark in Latenode to automate transactional emails. Connect events from your apps to trigger personalized messages, like order confirmations or password resets. Benefit from Postmark’s deliverability, plus Latenode's visual workflow builder and flexible logic to filter events and enrich email data, ensuring accurate and timely communication.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Postmark and Facebook Conversions
How can I connect my Postmark account to Facebook Conversions using Latenode?
To connect your Postmark account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Postmark and click on "Connect".
- Authenticate your Postmark and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email signups as Facebook Conversions?
Yes, you can! Latenode's visual editor makes it easy to track Postmark signups and automatically send conversion events to Facebook, optimizing your ad campaigns and ROI.
What types of tasks can I perform by integrating Postmark with Facebook Conversions?
Integrating Postmark with Facebook Conversions allows you to perform various tasks, including:
- Track new email subscribers as leads in Facebook Conversions.
- Record email opens as content views in Facebook.
- Log email clicks as outbound clicks in Facebook Conversions.
- Attribute successful purchases to specific email campaigns.
- Send custom conversion events based on email data.
How do I handle bounced emails via Postmark in Latenode?
Latenode allows you to automatically trigger workflows based on Postmark bounce webhooks. Use this data to update Facebook audiences or suppress leads.
Are there any limitations to the Postmark and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript blocks.
- Rate limits of both Postmark and Facebook Conversions apply.
- Historical data synchronization requires custom implementation.