How to connect Process Street and Facebook Conversions
Create a New Scenario to Connect Process Street and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Process Street, triggered by another scenario, or executed manually (for testing purposes). In most cases, Process Street or Facebook Conversions will be your first step. To do this, click "Choose an app," find Process Street or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Process Street Node
Select the Process Street node from the app selection panel on the right.


Process Street

Configure the Process Street
Click on the Process Street node to configure it. You can modify the Process Street URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Process Street node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Process Street and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Process Street and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Process Street
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Save and Activate the Scenario
After configuring Process Street, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Process Street and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Process Street and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Process Street and Facebook Conversions
Process Street + Google Sheets + Facebook Conversions: When a Process Street workflow run is completed, the details are logged into a Google Sheet. Then, conversion data is sent to Facebook based on the logged event.
Facebook Conversions + Process Street + Slack: When a Facebook conversion event is received, a Process Street workflow is initiated, and a notification is sent to a Slack channel.
Process Street and Facebook Conversions integration alternatives

About Process Street
Use Process Street in Latenode to run repeatable tasks like onboarding or reports as part of larger workflows. Automatically trigger actions in other apps (CRM, databases) when checklist items are completed, keeping processes moving. This avoids manual updates and ensures audit trails, all at Latenode's execution-based pricing.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Process Street and Facebook Conversions
How can I connect my Process Street account to Facebook Conversions using Latenode?
To connect your Process Street account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Process Street and click on "Connect".
- Authenticate your Process Street and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions from Process Street checklists?
Yes, you can! Latenode enables real-time conversion tracking from Process Street to Facebook. Log new leads, purchases, or registrations directly to Facebook Conversions for enhanced campaign optimization.
What types of tasks can I perform by integrating Process Street with Facebook Conversions?
Integrating Process Street with Facebook Conversions allows you to perform various tasks, including:
- Automatically logging Facebook lead ad conversions from Process Street form submissions.
- Creating custom audiences in Facebook based on Process Street checklist completions.
- Triggering Facebook conversion events when a specific task is completed in Process Street.
- Updating Facebook Custom Audiences based on data collected in Process Street checklists.
- Sending conversion data to Facebook when a Process Street checklist reaches a certain stage.
How do I handle errors when sending data from Process Street?
Latenode provides built-in error handling. Implement retry logic or trigger notifications on failures, ensuring data integrity for Facebook Conversions.
Are there any limitations to the Process Street and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Process Street cannot be retroactively sent to Facebook Conversions.
- Complex data transformations might require JavaScript knowledge.
- Rate limits of the Facebook Conversions API may affect high-volume workflows.