Productboard and Attio Integration

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Enrich Productboard insights with real-time Attio relationship data for a 360° customer view. Latenode’s visual editor makes this integration easy, and affordable execution-based pricing lets you scale without cost concerns.

Productboard + Attio integration

Connect Productboard and Attio in minutes with Latenode.

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Automate your workflow

Swap Apps

Productboard

Attio

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Productboard and Attio

Create a New Scenario to Connect Productboard and Attio

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Productboard, triggered by another scenario, or executed manually (for testing purposes). In most cases, Productboard or Attio will be your first step. To do this, click "Choose an app," find Productboard or Attio, and select the appropriate trigger to start the scenario.

Add the Productboard Node

Select the Productboard node from the app selection panel on the right.

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Productboard

Configure the Productboard

Click on the Productboard node to configure it. You can modify the Productboard URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Productboard

Sign In

Run node once

Add the Attio Node

Next, click the plus (+) icon on the Productboard node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.

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Authenticate Attio

Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.

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Connect Attio

Sign In

Run node once

Configure the Productboard and Attio Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Attio Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Productboard and Attio Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Productboard, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Productboard and Attio integration works as expected. Depending on your setup, data should flow between Productboard and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Productboard and Attio

Productboard + Attio + Slack: When a new feature is created in Productboard, a corresponding contact is created in Attio, and a notification is sent to the product team's Slack channel.

Attio + Productboard + Jira: When a new entry is created in Attio, a corresponding feature request is created in Productboard and a task is created in Jira for the product team.

Productboard and Attio integration alternatives

About Productboard

Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.

About Attio

Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.

See how Latenode works

FAQ Productboard and Attio

How can I connect my Productboard account to Attio using Latenode?

To connect your Productboard account to Attio on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Productboard and click on "Connect".
  • Authenticate your Productboard and Attio accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync Productboard features as Attio records?

Yes, you can seamlessly sync Productboard features as records in Attio. Latenode allows custom field mapping, ensuring perfect data alignment. This enhances reporting and customer insights.

What types of tasks can I perform by integrating Productboard with Attio?

Integrating Productboard with Attio allows you to perform various tasks, including:

  • Create new Attio contacts from Productboard feedback submissions.
  • Update Attio records when Productboard feature status changes.
  • Trigger email sequences in Attio based on Productboard feature releases.
  • Aggregate product feedback data from Productboard into Attio reports.
  • Send Productboard insights to Attio for enriched customer profiles.

Can I use JavaScript to manipulate Productboard data in Latenode?

Yes! Latenode allows you to use JavaScript to transform Productboard data, enabling complex calculations and custom logic before sending data to Attio.

Are there any limitations to the Productboard and Attio integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data synchronization may take time depending on the dataset size.
  • Complex Productboard custom fields might require JavaScript transformation.
  • Rate limits of Productboard and Attio APIs apply to high-volume workflows.

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