How to connect Productboard and Facebook Conversions
Create a New Scenario to Connect Productboard and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Productboard, triggered by another scenario, or executed manually (for testing purposes). In most cases, Productboard or Facebook Conversions will be your first step. To do this, click "Choose an app," find Productboard or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Productboard Node
Select the Productboard node from the app selection panel on the right.


Productboard

Configure the Productboard
Click on the Productboard node to configure it. You can modify the Productboard URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Productboard node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


Productboard
⚙
Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Productboard and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Productboard and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Facebook Conversions
Trigger on Webhook
⚙

Productboard
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Productboard, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Productboard and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Productboard and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Productboard and Facebook Conversions
Productboard + Facebook Conversions + Google Sheets: When a new feature is added to Productboard, the workflow sends a Facebook Conversion event. The details of the feature and the conversion event are then logged in a Google Sheet for tracking and analysis.
Facebook Conversions + Productboard + Slack: When a new Facebook Conversion event occurs, the workflow searches for related user feedback or feature requests in Productboard using relevant keywords from the conversion event data. If a match is found, a notification is sent to a Slack channel to inform the product team about the conversion event and the associated Productboard feedback.
Productboard and Facebook Conversions integration alternatives

About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
Similar apps
Related categories
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
See how Latenode works
FAQ Productboard and Facebook Conversions
How can I connect my Productboard account to Facebook Conversions using Latenode?
To connect your Productboard account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Productboard and click on "Connect".
- Authenticate your Productboard and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track feature requests as Facebook conversion events?
Yes, you can! Latenode allows you to automatically send Productboard feature request data to Facebook Conversions, providing insights into which features drive conversions. Use no-code or JavaScript blocks to transform data.
What types of tasks can I perform by integrating Productboard with Facebook Conversions?
Integrating Productboard with Facebook Conversions allows you to perform various tasks, including:
- Triggering Facebook conversion events when a new feature is requested.
- Sending product feedback data to Facebook as custom conversion data.
- Updating Facebook Custom Audiences based on Productboard user segments.
- Analyzing feature request impact on Facebook ad campaign performance.
- Creating personalized ads based on requested features and user segments.
How can I filter Productboard data before sending it to Facebook?
Latenode’s no-code and JavaScript blocks allow you to filter and transform Productboard data based on specific criteria before sending it to Facebook Conversions.
Are there any limitations to the Productboard and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Productboard before the integration setup won't be automatically synced.
- The rate limits of the Productboard and Facebook Conversions APIs may impact real-time data transfer.
- Complex data transformations may require JavaScript knowledge.