How to connect Productboard and WooCommerce
Create a New Scenario to Connect Productboard and WooCommerce
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Productboard, triggered by another scenario, or executed manually (for testing purposes). In most cases, Productboard or WooCommerce will be your first step. To do this, click "Choose an app," find Productboard or WooCommerce, and select the appropriate trigger to start the scenario.

Add the Productboard Node
Select the Productboard node from the app selection panel on the right.


Productboard

Configure the Productboard
Click on the Productboard node to configure it. You can modify the Productboard URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WooCommerce Node
Next, click the plus (+) icon on the Productboard node, select WooCommerce from the list of available apps, and choose the action you need from the list of nodes within WooCommerce.


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WooCommerce


Authenticate WooCommerce
Now, click the WooCommerce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WooCommerce settings. Authentication allows you to use WooCommerce through Latenode.
Configure the Productboard and WooCommerce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Productboard and WooCommerce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WooCommerce
Trigger on Webhook
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Productboard
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Productboard, WooCommerce, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Productboard and WooCommerce integration works as expected. Depending on your setup, data should flow between Productboard and WooCommerce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Productboard and WooCommerce
WooCommerce + Slack + Productboard: When a new order is placed in WooCommerce, a notification is sent to a specified Slack channel. This allows the product team to quickly identify potentially popular new products and then a feature request is created in Productboard.
WooCommerce + Productboard + Airtable: When a new order is placed in WooCommerce, the order information is sent to Productboard as a note linked to the relevant product feature. This product data is then sent to Airtable for analysis.
Productboard and WooCommerce integration alternatives

About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
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About WooCommerce
Automate WooCommerce tasks inside Latenode. Sync orders, manage inventory, or trigger customer actions without code. Connect WooCommerce data to other apps, like CRMs or email platforms. Use Latenode's visual editor and built-in tools to scale your e-commerce automation beyond basic plugins. Customize further with JavaScript when needed.
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See how Latenode works
FAQ Productboard and WooCommerce
How can I connect my Productboard account to WooCommerce using Latenode?
To connect your Productboard account to WooCommerce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Productboard and click on "Connect".
- Authenticate your Productboard and WooCommerce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Productboard features from new WooCommerce orders?
Yes, you can! Latenode lets you trigger feature creation in Productboard whenever a new order is placed in WooCommerce. This bridges customer requests with product development.
What types of tasks can I perform by integrating Productboard with WooCommerce?
Integrating Productboard with WooCommerce allows you to perform various tasks, including:
- Automatically creating Productboard features from new WooCommerce orders.
- Syncing customer feedback from WooCommerce reviews to Productboard insights.
- Updating feature requests in Productboard based on WooCommerce sales data.
- Triggering personalized customer surveys after specific WooCommerce purchases.
- Calculating feature demand based on WooCommerce product purchase frequency.
Can I use JavaScript to transform Productboard data on Latenode?
Yes! Latenode allows you to use JavaScript to manipulate Productboard data, offering advanced transformations beyond simple field mappings.
Are there any limitations to the Productboard and WooCommerce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time synchronization depends on the API limits of both services.
- Initial setup requires understanding of both Productboard and WooCommerce data structures.