How to connect Qwilr and Google Ads
Create a New Scenario to Connect Qwilr and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Qwilr, triggered by another scenario, or executed manually (for testing purposes). In most cases, Qwilr or Google Ads will be your first step. To do this, click "Choose an app," find Qwilr or Google Ads, and select the appropriate trigger to start the scenario.

Add the Qwilr Node
Select the Qwilr node from the app selection panel on the right.

Qwilr
Add the Google Ads Node
Next, click the plus (+) icon on the Qwilr node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Qwilr and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Qwilr and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Qwilr, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Qwilr and Google Ads integration works as expected. Depending on your setup, data should flow between Qwilr and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Qwilr and Google Ads
Qwilr + Google Ads + Slack: When a client views a Qwilr proposal (page viewed trigger), if that proposal originated from a Google Ads campaign, send a notification to a specified Slack channel.
Google Ads + Qwilr + Pipedrive: When a Google Ads campaign is triggered, and a proposal is sent via Qwilr, create a new lead in Pipedrive to track potential sales opportunities.
Qwilr and Google Ads integration alternatives
About Qwilr
Automate Qwilr quote creation inside Latenode workflows. Automatically generate Qwilr proposals when triggered by new CRM leads or form submissions. Send data to Qwilr, then use Latenode to track views, trigger follow-ups, and update your database—no manual data entry needed. Scale personalized sales flows with ease.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Qwilr and Google Ads
How can I connect my Qwilr account to Google Ads using Latenode?
To connect your Qwilr account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Qwilr and click on "Connect".
- Authenticate your Qwilr and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically adjust Google Ads bids based on Qwilr quote status?
Yes, with Latenode! Automatically update bids when quotes are accepted or declined. Refine your ad spend using real-time sales data from Qwilr for smarter campaigns.
What types of tasks can I perform by integrating Qwilr with Google Ads?
Integrating Qwilr with Google Ads allows you to perform various tasks, including:
- Create Google Ads audiences based on accepted Qwilr proposals.
- Pause Google Ads campaigns when a Qwilr quote is accepted.
- Update ad copy to reflect specific terms in accepted Qwilr quotes.
- Send notifications on Slack when Qwilr quotes influence campaign performance.
- Track ROI of Google Ads campaigns based on closed deals from Qwilr.
CanIusetriggersbasedonQwilrquotestatuschangesinLatenode?
Yes, you can! Latenode lets you trigger automations when a Qwilr quote's status changes, allowing for real-time responses in Google Ads campaigns.
Are there any limitations to the Qwilr and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Qwilr data prior to integration setup is not automatically synced.
- Complex Qwilr quote structures may require custom JavaScript for full data extraction.
- Google Ads API rate limits may affect high-volume, real-time bid adjustments.