Salesforce and Facebook Ads Campaign Management Integration

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Automatically create custom audiences in Facebook Ads Campaign Management from qualified Salesforce leads. Latenode's visual editor and affordable pricing make it easier to build cost-effective, scalable lead nurturing campaigns without complex code.

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Salesforce

Facebook Ads Campaign Management

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Salesforce and Facebook Ads Campaign Management

Create a New Scenario to Connect Salesforce and Facebook Ads Campaign Management

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Salesforce, triggered by another scenario, or executed manually (for testing purposes). In most cases, Salesforce or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Salesforce or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Salesforce Node

Select the Salesforce node from the app selection panel on the right.

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Configure the Salesforce

Click on the Salesforce node to configure it. You can modify the Salesforce URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Facebook Ads Campaign Management Node

Next, click the plus (+) icon on the Salesforce node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.

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Authenticate Facebook Ads Campaign Management

Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.

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Configure the Salesforce and Facebook Ads Campaign Management Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Salesforce and Facebook Ads Campaign Management Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Salesforce, Facebook Ads Campaign Management, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Salesforce and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Salesforce and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Salesforce and Facebook Ads Campaign Management

Facebook Ads Campaign Management + Salesforce + Google Sheets: When a new campaign is created in Facebook Ads, the campaign details, including name and budget, are extracted and stored as a new record in Salesforce. Subsequently, this Salesforce record is added as a new row in a Google Sheet for tracking campaign performance alongside sales data.

Facebook Ads Campaign Management + Salesforce + Slack: When a new lead is created in Salesforce, trigger from a Facebook Ad Campaign, the system checks the lead's information. Upon the creation of the new lead, a message is sent to a designated Slack channel to notify the sales team about the new lead.

Salesforce and Facebook Ads Campaign Management integration alternatives

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

About Facebook Ads Campaign Management

Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.

Salesforce + Facebook Ads Campaign Management integration

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FAQ Salesforce and Facebook Ads Campaign Management

How can I connect my Salesforce account to Facebook Ads Campaign Management using Latenode?

To connect your Salesforce account to Facebook Ads Campaign Management on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Salesforce and click on "Connect".
  • Authenticate your Salesforce and Facebook Ads Campaign Management accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Facebook Ads leads from Salesforce contacts?

Yes, you can! Latenode's visual editor makes this simple. Automatically sync new Salesforce contacts to Facebook Ads as custom audience leads, boosting ad relevance and conversion rates.

What types of tasks can I perform by integrating Salesforce with Facebook Ads Campaign Management?

Integrating Salesforce with Facebook Ads Campaign Management allows you to perform various tasks, including:

  • Creating targeted Facebook Ads audiences from Salesforce opportunity data.
  • Automatically pausing campaigns when Salesforce lead status changes to "Converted".
  • Updating Salesforce contact records with Facebook Ads campaign performance.
  • Generating custom reports combining sales and advertising metrics.
  • Triggering personalized email sequences based on ad engagement data.

How does Latenode handle Salesforce data security?

Latenode uses secure OAuth authentication and encryption, ensuring your Salesforce data is protected. You control data access and permissions.

Are there any limitations to the Salesforce and Facebook Ads Campaign Management integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration might require custom scripting or batch processing.
  • Complex data transformations may necessitate JavaScript code blocks.
  • API rate limits of both Salesforce and Facebook Ads apply.

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