Salesforce and Google Programmable Search Engine Integration

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Salesforce + Google Programmable Search Engine integration

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Google Programmable Search Engine

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Salesforce and Google Programmable Search Engine

Create a New Scenario to Connect Salesforce and Google Programmable Search Engine

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Salesforce, triggered by another scenario, or executed manually (for testing purposes). In most cases, Salesforce or Google Programmable Search Engine will be your first step. To do this, click "Choose an app," find Salesforce or Google Programmable Search Engine, and select the appropriate trigger to start the scenario.

Add the Salesforce Node

Select the Salesforce node from the app selection panel on the right.

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Salesforce

Configure the Salesforce

Click on the Salesforce node to configure it. You can modify the Salesforce URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Salesforce

Sign In

Run node once

Add the Google Programmable Search Engine Node

Next, click the plus (+) icon on the Salesforce node, select Google Programmable Search Engine from the list of available apps, and choose the action you need from the list of nodes within Google Programmable Search Engine.

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Google Programmable Search Engine

Authenticate Google Programmable Search Engine

Now, click the Google Programmable Search Engine node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Programmable Search Engine settings. Authentication allows you to use Google Programmable Search Engine through Latenode.

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Salesforce

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Run node once

Configure the Salesforce and Google Programmable Search Engine Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Programmable Search Engine Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Salesforce and Google Programmable Search Engine Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Salesforce, Google Programmable Search Engine, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Salesforce and Google Programmable Search Engine integration works as expected. Depending on your setup, data should flow between Salesforce and Google Programmable Search Engine (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Salesforce and Google Programmable Search Engine

Salesforce + Google Programmable Search Engine + Slack: When a new lead is created in Salesforce, a Google Programmable Search Engine query is performed using the lead's information. The search results are then summarized and sent to a designated Slack channel.

Google Programmable Search Engine + Salesforce + Google Sheets: Google Programmable Search Engine is used to search for mentions of a specific competitor. The search results are then logged in a Google Sheet, and Salesforce leads are updated with relevant information extracted from the search results.

Salesforce and Google Programmable Search Engine integration alternatives

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

About Google Programmable Search Engine

Use Google Programmable Search Engine in Latenode to build focused search workflows. Automatically extract data from specific sites, monitor brand mentions, or gather research. Combine it with AI nodes to analyze results, filter noise, and deliver actionable insights without manual crawling. Integrate with any app through Latenode’s flexible API.

See how Latenode works

FAQ Salesforce and Google Programmable Search Engine

How can I connect my Salesforce account to Google Programmable Search Engine using Latenode?

To connect your Salesforce account to Google Programmable Search Engine on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Salesforce and click on "Connect".
  • Authenticate your Salesforce and Google Programmable Search Engine accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich Salesforce leads with search data?

Yes, you can! Latenode's visual editor makes it easy to automatically enrich Salesforce leads with relevant data extracted from Google Programmable Search Engine results.

What types of tasks can I perform by integrating Salesforce with Google Programmable Search Engine?

Integrating Salesforce with Google Programmable Search Engine allows you to perform various tasks, including:

  • Automatically qualify leads based on company information found via search.
  • Monitor brand mentions and sentiment, logging data in Salesforce.
  • Surface relevant search results within Salesforce contact records.
  • Trigger automated follow-up actions based on search-derived insights.
  • Analyze competitor data and log key findings directly in Salesforce.

Can I use JavaScript to transform Salesforce data in Latenode?

Yes! Latenode supports JavaScript code blocks, allowing you to transform data from Salesforce before sending it to Google Programmable Search Engine.

Are there any limitations to the Salesforce and Google Programmable Search Engine integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Google Programmable Search Engine's query limits may affect high-volume workflows.
  • Real-time data synchronization depends on the Salesforce API limits.
  • Advanced data transformations may require some JavaScript coding knowledge.

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