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Connect Salesforce leads to Omnisend for automated marketing. Latenode’s visual editor simplifies complex segmentation logic, while affordable pricing scales with your campaign growth, even with custom JavaScript conditions.
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Create a New Scenario to Connect Salesforce and Omnisend
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Salesforce, triggered by another scenario, or executed manually (for testing purposes). In most cases, Salesforce or Omnisend will be your first step. To do this, click "Choose an app," find Salesforce or Omnisend, and select the appropriate trigger to start the scenario.
Add the Salesforce Node
Select the Salesforce node from the app selection panel on the right.
Salesforce
Configure the Salesforce
Click on the Salesforce node to configure it. You can modify the Salesforce URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Salesforce node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.
Salesforce
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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Salesforce and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Salesforce and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Salesforce
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Salesforce, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Salesforce and Omnisend integration works as expected. Depending on your setup, data should flow between Salesforce and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Salesforce + Omnisend + Calendly: When a new lead is created in Salesforce, a contact is created or updated in Omnisend. An email sequence is triggered and includes a Calendly link for scheduling a demo.
Shopify + Omnisend + Salesforce: When a new abandoned cart is detected in Shopify, an abandoned cart email sequence is triggered in Omnisend. The customer's record in Salesforce is then updated with abandoned cart information.
About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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How can I connect my Salesforce account to Omnisend using Latenode?
To connect your Salesforce account to Omnisend on Latenode, follow these steps:
Can I trigger Omnisend emails after new Salesforce lead creation?
Yes, you can! Latenode lets you automate this with a visual workflow. Trigger personalized Omnisend emails when new leads are created in Salesforce, improving engagement and conversion.
What types of tasks can I perform by integrating Salesforce with Omnisend?
Integrating Salesforce with Omnisend allows you to perform various tasks, including:
HowsecureistheSalesforceandOmnisendintegrationonLatenode?
Latenode uses secure OAuth authentication and encryption to protect your data during Salesforce and Omnisend integration, ensuring data privacy and security.
Are there any limitations to the Salesforce and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: