Sendgrid and ActiveCampaign Integration

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Sendgrid

ActiveCampaign

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and ActiveCampaign

Create a New Scenario to Connect Sendgrid and ActiveCampaign

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or ActiveCampaign will be your first step. To do this, click "Choose an app," find Sendgrid or ActiveCampaign, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Sendgrid

Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In

Run node once

Add the ActiveCampaign Node

Next, click the plus (+) icon on the Sendgrid node, select ActiveCampaign from the list of available apps, and choose the action you need from the list of nodes within ActiveCampaign.

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ActiveCampaign

Authenticate ActiveCampaign

Now, click the ActiveCampaign node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ActiveCampaign settings. Authentication allows you to use ActiveCampaign through Latenode.

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Run node once

Configure the Sendgrid and ActiveCampaign Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Sendgrid and ActiveCampaign Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, ActiveCampaign, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and ActiveCampaign integration works as expected. Depending on your setup, data should flow between Sendgrid and ActiveCampaign (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and ActiveCampaign

Sendgrid + ActiveCampaign + Calendly: When a new contact is added to a list in ActiveCampaign, send a personalized welcome email via Sendgrid and invite them to schedule a call using Calendly.

Facebook Lead Ads + ActiveCampaign + Sendgrid: When a new lead is captured in Facebook Lead Ads, add the lead as a contact in ActiveCampaign and then send an automated email follow-up via Sendgrid.

Sendgrid and ActiveCampaign integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About ActiveCampaign

Automate ActiveCampaign tasks within Latenode for streamlined marketing. Trigger campaigns based on data from any source, not just forms. Sync contacts, segment lists, and personalize emails using Latenode’s visual editor and built-in data transformation tools. Connect to CRMs or databases for smarter, automated customer journeys without complex coding.

Sendgrid + ActiveCampaign integration

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FAQ Sendgrid and ActiveCampaign

How can I connect my Sendgrid account to ActiveCampaign using Latenode?

To connect your Sendgrid account to ActiveCampaign on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and ActiveCampaign accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger ActiveCampaign automations from Sendgrid email events?

Yes, you can! Latenode allows seamless triggering, ensuring ActiveCampaign is updated based on Sendgrid events. Benefit from unified marketing workflows with no code required.

What types of tasks can I perform by integrating Sendgrid with ActiveCampaign?

Integrating Sendgrid with ActiveCampaign allows you to perform various tasks, including:

  • Automatically adding new Sendgrid contacts to ActiveCampaign lists.
  • Updating contact properties in ActiveCampaign from Sendgrid data.
  • Triggering email sequences in ActiveCampaign after a Sendgrid event.
  • Segmenting ActiveCampaign contacts based on Sendgrid email engagement.
  • Creating personalized email campaigns using data from both platforms.

Can I use JavaScript to transform data between Sendgrid and ActiveCampaign?

Yes! Latenode lets you use JavaScript for advanced data transformation, giving you ultimate control over the integration beyond simple field mapping.

Are there any limitations to the Sendgrid and ActiveCampaign integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Rate limits of Sendgrid and ActiveCampaign apply.
  • Initial setup requires valid API keys for both platforms.

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