Sendgrid and Agile CRM Integration

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Sync Sendgrid email events to Agile CRM, automating contact updates and lead scoring using Latenode’s visual editor. Enrich your CRM data with email engagement metrics and create custom workflows using JavaScript for advanced lead qualification, all while scaling affordably.

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Sendgrid

Agile CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Agile CRM

Create a New Scenario to Connect Sendgrid and Agile CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Agile CRM will be your first step. To do this, click "Choose an app," find Sendgrid or Agile CRM, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sign In

Run node once

Add the Agile CRM Node

Next, click the plus (+) icon on the Sendgrid node, select Agile CRM from the list of available apps, and choose the action you need from the list of nodes within Agile CRM.

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Agile CRM

Authenticate Agile CRM

Now, click the Agile CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Agile CRM settings. Authentication allows you to use Agile CRM through Latenode.

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Configure the Sendgrid and Agile CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Sendgrid and Agile CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Agile CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Sendgrid and Agile CRM integration works as expected. Depending on your setup, data should flow between Sendgrid and Agile CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Agile CRM

Sendgrid + Agile CRM + Calendly: When a new contact is created in Agile CRM, triggered by actions in Sendgrid (e.g., after receiving an email), a Calendly single-use scheduling link is generated and the contact in Agile CRM is updated with this link.

Sendgrid + Agile CRM + Twilio: When a contact in Agile CRM receives an email through Sendgrid, and a specific tag is added based on email interaction, an SMS message is sent via Twilio to alert the contact about important updates.

Sendgrid and Agile CRM integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Agile CRM

Sync Agile CRM data in Latenode to automate sales workflows. Update deals, contacts, or tasks based on triggers from other apps. Enrich CRM data using AI, route leads intelligently, and build custom reports — all within visual Latenode flows. Cut CRM admin overhead and ensure data consistency.

Sendgrid + Agile CRM integration

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FAQ Sendgrid and Agile CRM

How can I connect my Sendgrid account to Agile CRM using Latenode?

To connect your Sendgrid account to Agile CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Agile CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Agile CRM contacts after a Sendgrid email event?

Yes! Latenode lets you instantly update Agile CRM contacts based on Sendgrid events like opens/clicks. This ensures accurate contact data, improving sales and marketing insights.

What types of tasks can I perform by integrating Sendgrid with Agile CRM?

Integrating Sendgrid with Agile CRM allows you to perform various tasks, including:

  • Automatically adding new contacts to Agile CRM from Sendgrid subscription forms.
  • Triggering personalized email campaigns in Sendgrid based on Agile CRM deal stages.
  • Updating contact properties in Agile CRM with Sendgrid email engagement data.
  • Creating follow-up tasks in Agile CRM for contacts who click specific links in Sendgrid emails.
  • Sending automated SMS via Agile CRM when transactional emails are sent from Sendgrid.

Can I use custom fields from Sendgrid in my Agile CRM automations?

Yes, Latenode supports custom fields from both Sendgrid and Agile CRM. You can use them to personalize and segment data across both platforms.

Are there any limitations to the Sendgrid and Agile CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • High-volume data synchronization may require optimization.
  • Some advanced Sendgrid features might not be directly supported initially.

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