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Track successful email campaigns in Facebook Conversions by connecting Sendgrid. Latenode's visual editor makes it easier to build custom logic for attributing conversions, while affordable execution-based pricing keeps costs down as you scale.
Swap Apps
Sendgrid
Facebook Conversions
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Without restriction
Create a New Scenario to Connect Sendgrid and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Facebook Conversions will be your first step. To do this, click "Choose an app," find Sendgrid or Facebook Conversions, and select the appropriate trigger to start the scenario.
Add the Sendgrid Node
Select the Sendgrid node from the app selection panel on the right.
Sendgrid
Configure the Sendgrid
Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Sendgrid node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.
Sendgrid
β
Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Sendgrid and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Sendgrid and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
β
AI Anthropic Claude 3
β
Facebook Conversions
Trigger on Webhook
β
Sendgrid
β
β
Iterator
β
Webhook response
Save and Activate the Scenario
After configuring Sendgrid, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Sendgrid and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Sendgrid and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Sendgrid + Facebook Conversions: When a new order is placed in Shopify, the customer's email address is retrieved. If the email exists in Sendgrid, trigger a Facebook Conversion event to track campaign ROI.
Facebook Conversions + Sendgrid + Google Sheets: When a Facebook conversion event occurs, extract the associated email address (if available). Log this email address along with other conversion details in a Google Sheet for lead enrichment and analysis.
About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my Sendgrid account to Facebook Conversions using Latenode?
To connect your Sendgrid account to Facebook Conversions on Latenode, follow these steps:
Can I track email opens as Facebook Conversion events using Sendgrid and Facebook Conversions integration?
Yes, you can! Latenode's visual editor makes this simple. Trigger Facebook Conversions events when Sendgrid emails are opened, optimizing ad spend and gaining deeper insights.
What types of tasks can I perform by integrating Sendgrid with Facebook Conversions?
Integrating Sendgrid with Facebook Conversions allows you to perform various tasks, including:
Can I use JavaScript code to customize Sendgrid data before sending?
Yes! Latenode allows you to use JavaScript to transform data from Sendgrid, enriching Facebook Conversions events with custom variables.
Are there any limitations to the Sendgrid and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: