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Automatically add new Follow Up Boss leads from Sendgrid email campaigns using Latenode's visual editor. Customize lead nurturing workflows with JavaScript and scale affordably, paying only for execution time, not steps.
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Sendgrid
Follow Up Boss
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Create a New Scenario to Connect Sendgrid and Follow Up Boss
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Follow Up Boss will be your first step. To do this, click "Choose an app," find Sendgrid or Follow Up Boss, and select the appropriate trigger to start the scenario.
Add the Sendgrid Node
Select the Sendgrid node from the app selection panel on the right.
Sendgrid
Configure the Sendgrid
Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Follow Up Boss Node
Next, click the plus (+) icon on the Sendgrid node, select Follow Up Boss from the list of available apps, and choose the action you need from the list of nodes within Follow Up Boss.
Sendgrid
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Follow Up Boss
Authenticate Follow Up Boss
Now, click the Follow Up Boss node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Follow Up Boss settings. Authentication allows you to use Follow Up Boss through Latenode.
Configure the Sendgrid and Follow Up Boss Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Sendgrid and Follow Up Boss Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
โ
Follow Up Boss
Trigger on Webhook
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Sendgrid
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Sendgrid, Follow Up Boss, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Sendgrid and Follow Up Boss integration works as expected. Depending on your setup, data should flow between Sendgrid and Follow Up Boss (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Sendgrid + Google Sheets + Follow Up Boss: When a new email event occurs in Sendgrid (e.g., delivered, opened, clicked), the details of the event, including recipient and event type, are logged into a Google Sheet. This data is then used to update the corresponding person's profile in Follow Up Boss with relevant email activity information.
Follow Up Boss + Sendgrid + Twilio: When a new person is added to Follow Up Boss, an email sequence is triggered in Sendgrid. If no response after a specified time, an SMS message is sent via Twilio to the new lead, prompting engagement.
About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
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About Follow Up Boss
Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.
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How can I connect my Sendgrid account to Follow Up Boss using Latenode?
To connect your Sendgrid account to Follow Up Boss on Latenode, follow these steps:
Can I trigger personalized email campaigns after a deal closes?
Yes, you can! Latenode allows you to trigger Sendgrid campaigns based on Follow Up Boss deal stages, creating highly targeted follow-ups and improving customer retention.
What types of tasks can I perform by integrating Sendgrid with Follow Up Boss?
Integrating Sendgrid with Follow Up Boss allows you to perform various tasks, including:
Can I use custom fields from Follow Up Boss in Sendgrid emails?
Yes! Latenode supports mapping custom fields, allowing highly personalized Sendgrid emails triggered from Follow Up Boss data.
Are there any limitations to the Sendgrid and Follow Up Boss integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: