Sendgrid and Follow Up Boss Integration

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Automatically add new Follow Up Boss leads from Sendgrid email campaigns using Latenode's visual editor. Customize lead nurturing workflows with JavaScript and scale affordably, paying only for execution time, not steps.

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Sendgrid

Follow Up Boss

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Follow Up Boss

Create a New Scenario to Connect Sendgrid and Follow Up Boss

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Follow Up Boss will be your first step. To do this, click "Choose an app," find Sendgrid or Follow Up Boss, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Sendgrid

Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Follow Up Boss Node

Next, click the plus (+) icon on the Sendgrid node, select Follow Up Boss from the list of available apps, and choose the action you need from the list of nodes within Follow Up Boss.

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Authenticate Follow Up Boss

Now, click the Follow Up Boss node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Follow Up Boss settings. Authentication allows you to use Follow Up Boss through Latenode.

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Configure the Sendgrid and Follow Up Boss Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Sendgrid and Follow Up Boss Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Follow Up Boss, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Sendgrid and Follow Up Boss integration works as expected. Depending on your setup, data should flow between Sendgrid and Follow Up Boss (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Follow Up Boss

Sendgrid + Google Sheets + Follow Up Boss: When a new email event occurs in Sendgrid (e.g., delivered, opened, clicked), the details of the event, including recipient and event type, are logged into a Google Sheet. This data is then used to update the corresponding person's profile in Follow Up Boss with relevant email activity information.

Follow Up Boss + Sendgrid + Twilio: When a new person is added to Follow Up Boss, an email sequence is triggered in Sendgrid. If no response after a specified time, an SMS message is sent via Twilio to the new lead, prompting engagement.

Sendgrid and Follow Up Boss integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Follow Up Boss

Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.

Sendgrid + Follow Up Boss integration

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FAQ Sendgrid and Follow Up Boss

How can I connect my Sendgrid account to Follow Up Boss using Latenode?

To connect your Sendgrid account to Follow Up Boss on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Follow Up Boss accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized email campaigns after a deal closes?

Yes, you can! Latenode allows you to trigger Sendgrid campaigns based on Follow Up Boss deal stages, creating highly targeted follow-ups and improving customer retention.

What types of tasks can I perform by integrating Sendgrid with Follow Up Boss?

Integrating Sendgrid with Follow Up Boss allows you to perform various tasks, including:

  • Automatically adding new Follow Up Boss contacts to Sendgrid mailing lists.
  • Sending welcome emails via Sendgrid when a new deal is created.
  • Updating contact properties in Follow Up Boss based on Sendgrid email activity.
  • Triggering SMS notifications via Follow Up Boss upon Sendgrid email opens.
  • Creating detailed email marketing reports by combining data from both apps.

Can I use custom fields from Follow Up Boss in Sendgrid emails?

Yes! Latenode supports mapping custom fields, allowing highly personalized Sendgrid emails triggered from Follow Up Boss data.

Are there any limitations to the Sendgrid and Follow Up Boss integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Sendgrid and Follow Up Boss may affect high-volume workflows.
  • Complex data transformations might require JavaScript knowledge.
  • Real-time synchronization depends on the polling interval and API availability.

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